AT&T's New Store Of The Future In Daly City Features Tech-Forward Design For Customers' Mobile Lifestyles

AT&T donates $2,500 to the Pilipino Bayanihan Resource Center to support newly arrived Filipino residents

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Apr 24, 2015, 12:00 ET

DALY CITY, Calif., April 24, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in Daly City with the opening of AT&T's new Store of the Future at 305 Gellert Blvd. The innovative retail design reflects the way mobile technology is changing our lives, and encourages personalized engagement between customers, employees and technology.

Stock photo of AT&T's Store of the Future.

The Daly City location is one of only a dozen AT&T concept stores in California, and customers will be among the first to experience this new "Store of the Future." It's also the latest example of investments AT&T has already made in the peninsula. Throughout California, AT&T has invested $7.4 billion in its wireless and landline networks.

"Daly City is a great place to do business," said Assemblymember Phil Ting. "By creating jobs and bringing convenient access to modern technology, this store is an investment in a better future. We need businesses to be invested in our community, and I am so touched by the financial support for the Pilipino Bayanihan Resource Center that is accompanying this occasion."

Inviting design

The store is designed to make customers feel at home as they learn about mobile technology. AT&T first debuted many of the store's design and merchandising elements in the company's award-winning flagship brand store on Michigan Avenue in Chicago.

"Customers visiting our Daly City store will discover a more personalized shopping experience designed around their mobile lifestyles," said Terry Stenzel, AT&T's vice president and general manager for Northern California and Northern Nevada. "We want our customers to be able to interact with the technology on display in our stores, and see how it can benefit them in their daily lives."

The store layout highlights AT&T's products and services, devices and accessories across three unique "zones":

The Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how they can use mobile technology in their everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
The Community Zone is a playful, interactive space where customers can gather at "community tables" to explore how apps, accessories and devices can work together to enhance their lives.
The Explore Zone has "explore walls" that showcase AT&T's diverse device line-up and accessories, complemented by digital monitors with product information.

A more personal experience

What customers won't see in these new stores is almost as important as what they will see. Gone are the traditional retail cash registers. Instead, round cafe-style "learning tables" let customers work side-by-side with an AT&T retail consultant in a casual atmosphere to ask questions and learn about products and services. All retail consultants carry a tablet equipped with a mobile point-of-sale system for customer assistance anywhere in the store.

Digital signs also provide an eco-friendly alternative to the paper product brochures common in many stores. With touchscreens and e-brochures, customers have the most up-to-date information at their fingertips.

AT&T supports Daly City's Pilipino Bayanihan Resource Center

During the store's ribbon-cutting ceremony today, AT&T presented the Pilipino Bayanihan Resource Center with an AT&T Investing in California Award and a $2,500 contribution to enhance its programs to support newly arrived Filipino residents. The AT&T Investing in California Awards provide resources and recognition to organizations and programs that are improving lives in their communities.

"With AT&T's support, we can help more of our community members access our programs and services and help preserve our rich cultural heritage," said Erlinda Galeon, President of the Pilipino Bayanihan Resource Center.

Store information

Hours for the Daly City store are Monday through Friday, 9 a.m. to 9 p.m., Saturday, 10 a.m. to 8 p.m., and Sunday, 10 a.m. to 6 p.m. AT&T has more than 750 retail locations in California. To find the AT&T store or Device Support Center nearest you, visit att.com/find-a-store or att.com/dsc. You can also make an appointment before visiting your local AT&T store at att.com/storeappointment/.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T

AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We're helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation's strongest LTE signal and the nation's most reliable 4G LTE network. We offer the best global wireless coverage. We're improving how our customers stay entertained and informed with AT&T U-verse^® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T's mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers' LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere. Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.

Photo - http://photos.prnewswire.com/prnh/20150423/201277

Logo - http://photos.prnewswire.com/prnh/20120612/DA23287LOGO

SOURCE AT&T Inc.