AT&T to Offer Wireless Trade-In Option Across Retail Locations

DALLAS, Feb. 2, 2011 /PRNewswire/ -- AT&T* today announced that it is working with FlipSwap – a global leader in consumer electronics buyback programs – to bring a new trade-in service to AT&T stores nationwide. Beginning February 13, FlipSwap's trade-in service will launch in all AT&T stores, allowing AT&T customers to turn in old wireless phones and receive an AT&T promotional card reflective of the device's trade-in value and condition, as determined by FlipSwap. Customers can use the card to offset the cost of some of the latest wireless devices or the purchase of other AT&T products and services. All phones – regardless of manufacturer or date purchased – will be considered for trade-in.

Here's how the program will work:

• Customers can visit any AT&T retail location to take advantage of the trade-in, available to AT&T customers purchasing a device through either new service activation or a device upgrade.
• Store representatives will facilitate the trade-in request in real-time and provide the customer with a value estimate.
• Representatives will also provide all the necessary FlipSwap instructions and forms – including detailed instructions on how to wipe the device clean of any personal information – as well as a prepaid USPS padded envelope and shipping label for the device; customers simply follow the instructions, package their phones and mail the envelope.  
• Customers will receive an AT&T promotional card – good for use in any AT&T store or online at www.att.com – in the mail roughly two to four weeks after FlipSwap receives the device and verifies its condition.

"This is a new option we're bringing into our stores to offer even more value to our customers," said John Dwyer, senior vice president, Retail Sales Operations, AT&T Mobility and Consumer Markets.  

"Customers can now trade-in phones they no longer need and use the trade-in value to offset the expense of their new device or other services.  We're excited to make this available across all of our company owned stores."

AT&T also offers customers the option to donate old devices – or proceeds from their trade-in – to members of the military through AT&T's support of the Cell Phones for Soldiers program.  Donation boxes are set up across AT&T retail locations.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T| DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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SOURCE AT&T Inc.