AT&T and YP Announce Changes to White Pages Directory Delivery in California

SAN MATEO CENTRAL and SAN MATEO NORTH, Calif., May 16, 2014 /PRNewswire/ -- The residential white pages listings provided by AT&T have been removed from future YP Real Yellow Pages(SM) and YP Real White Pages(SM) directories in select markets across California including San Mateo Central and San Mateo North.

As the official white pages publisher for AT&T, YP offers a variety of choices for accessing the free YP Real White Pages(SM) including:

• Using www.RealPagesLive.com, which includes the YP Real Yellow Pages (SM) directory with residential white pages, business white pages, and government pages listings.
• Ordering a free version of the YP Real White Pages(SM) directory on CD-ROM or in print by calling 1-866-329-7118 or going to www.mydirectories.yp.com. 
• Accessing and searching residential listings on YP.com – among the 40 most visited web properties in the U.S.

The change reflects usage feedback and research from consumers.

About YP

YP is a multi-billion dollar business operating the largest local ad platform in the United States that connects consumers to businesses and helps local businesses and communities grow.  YP's flagship consumer brands include the popular YP(SM)app  and YP.com, which are used by more than 70 million visitors each month in the U.S.*, and The Real Yellow Pages® directory.  For Advertisers, YP delivers leading local advertising solutions that connects the right consumers online, on mobile or in print. The YP Local Ad Network offers one ad-buy on the yp.com site that enables access to hundreds of website properties, leveraging multiple media platforms, including online, vertical and mobile search.  Through YP's network, advertisers essentially have the ability to reach 90% of monthly Internet users**. YP services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 businesses. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP  and on Twitter:@YP.

*YP Internal Data, Q1 2014, representing monthly visitors.

**comScore, Media Metrix (US) March 2014.  Based on the potential reach of the YP.com Network, plus YP's SEM advertising partners' publisher sites including: Google.com, Yahoo.com, Youtube.com, Bing.com.

SOURCE YP

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