AT&T and Roku Give you Live TV on Your Terms

DALLAS, June 15, 2017 /PRNewswire/ -- Starting today, new DIRECTV NOW customers will get a Roku Premiere when they prepay for 2 months of the service.¹ Whether you're new to streaming live TV or looking for a different way to watch your favorite shows, events and sports, DIRECTV NOW is your chance to experience rules-free TV.

"Consumers want premium live TV with even more choice and flexibility, which DIRECTV NOW provides," said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment Group. "But those looking to cut the cable cord may not always know the best place to start. We're making it easy by eliminating up-front cost and providing a cost effective solution to stream the content they crave from their living room couches."

You can choose any DIRECTV NOW package to fit your needs.

• Live a Little: $35 / month (60+ channels)
• Just Right: $50 / month (80+ channels)
• Go Big: $60 / month (100+ channels)
• Gotta Have it: $70 / month (120+ channels)

The Roku Premiere is a go-to option for many cord-nevers and cord-cutters looking for a quality live-streaming experience. It offers powerful performance and ultra-smooth streaming with stunning HD and 4K picture quality², night-listening mode and more.

"DIRECTV NOW and a Roku Premiere are an extremely compelling combination for customers," said Steve Shannon, general manager, content and services, at Roku. "We've always concentrated on delivering the best streaming experience focused on convenience and choice. This all-in-one package accomplishes just that."

To learn more about the offer, visit directvnow.com/rokunow. Find it in AT&T retail stores nationwide starting June 23.

About Roku, Inc.
Roku pioneered streaming for the TV and aspires to power every TV in the world. As of the end of March 2017, the Roku OS powered TV streaming for 14+ million monthly active accounts which streamed 3 billion hours of video and music in the first quarter. Roku is known for streaming innovation and high customer engagement, offering content providers and video advertisers the best way to reach streaming audiences. Roku streaming players and Roku TV models are available in 10 countries through direct retail sales and licensing arrangements with TV OEMs and service operators. The company was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif. U.S.

Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries.

*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation's best data network** and the best global coverage of any U.S. wireless provider. We're one of the world's largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions. 

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and on YouTube at youtube.com/att.

© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

**Claim based on the Nielsen Certified Data Network Score. Score includes data reported by wireless consumers in the Nielsen Mobile Insights survey, network measurements from Nielsen Mobile Performance and Nielsen Drive Test Benchmarks for Q4 2016 + Q1 2017 across 121 markets.

¹ Roku Premiere: Limited time offer. Allow 2-3 weeks for delivery. Non-refundable. Offer limited to 2 per customer. Not combinable with select offers. DIRECTV NOW: Compatible device & browser req'd. Svc renews monthly (currently min. $35/mo.), billed to payment method on file, until you cancel. Pricing, channels, features, and terms subject to change & may be modified or discontinued at any time without notice. Cancel at any time at directvnow.com.  No refunds.  Limit 2 concurrent streams per account. Programming subject to blackout restrictions. Taxes may apply. See details at directvnow.com.
² 4K requires compatible 4K TV and content. DIRECTV NOW is not 4K compatible.

SOURCE AT&T Inc.

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