Asthma and Allergy Foundation of America, National Foundation for Infectious Diseases, Families Fighting Flu, and Alliance for Consumer Education Join Mediaplanet and other Key Industry Leaders to Promote a Healthy Holiday

News provided by

Dec 10, 2010, 12:24 ET

NEW YORK, Dec. 10, 2010 /PRNewswire/ -- On Friday, December 10, in observance of National Influenza Vaccination Week, Mediaplanet Publishing released a Holiday Health Guide to targeted markets in USA Today. The report will be distributed to over 1.1 million readers with contributions from Asthma and Allergy Foundation of America, National Foundation for Infectious Diseases, Families Fighting Flu, and Alliance for Consumer Education.

(Logo: http://photos.prnewswire.com/prnh/20100820/CG52983LOGO)

Asthma and Allergy Foundation of America Provides Clarity

Cold, flu, and allergy symptoms are strikingly similar and therefore, can be quite perplexing. While we often dismiss these symptoms as being "just a cold," it could be something more serious. AAFA highlights the distinct differences between these illnesses to dispel confusion and ensure a healthy holiday.

Tips on Staying Healthy

According to the National Foundation for Infectious Diseases, the flu afflicts 60 million Americans each year and causes 36,000 deaths: "To prevent influenza, place your bet on vaccinating your family," advises Dr. Carol J. Baker, previous president of the NFID.

Healthy Home Solutions

During the winter, we escape the cold weather by retreating indoors. In our homes, we may be confronted with germs and allergens, which can cause illness and put a damper on holiday festivities. AAFA and the Alliance for Consumer Education provide instruction on creating a healthier home environment.

One Family's Fight Against Flu

After the untimely death of their four year-old daughter, Richard and Alissa Kanowitz lead the fight against influenza. Along with other families that had experienced similar loss, they started Families Fighting Flu, a nationwide organization that is designed to "educate, motivate, and vaccinate." "Get yourself and your children vaccinated for influenza each and every year," says Kanowitz. "There's nothing else that can stop influenza or limit its harmful effects better than vaccination."

In partnership with the Asthma and Allergy Foundation of America, National Foundation for Infectious Diseases, Families Fighting Flu, Alliance for Consumer Education, Wet Ones, Endust, NasalCare, Ocean Nasal, Boogie Wipes, Achooz, ThermalOn, Germ Guardian, SleepRight, Simply Saline, Nozin, Indie Candy, and SinuPulse Elite.