Associated Wholesale Grocers Joins the DemandTec TradePoint Network(TM) for Collaborative Deal Management

SAN MATEO, Calif., March 17 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that Associated Wholesale Grocers has entered into an agreement to subscribe to DemandTec's Deal Management software service on the DemandTec TradePoint Network.  Associated Wholesale Grocers, based in Kansas City, Kansas, and a leading grocery distributor serving stores in twenty-four states, selected DemandTec in order to help automate vendor deal management, enhance supplier relationships, and improve service levels to its retail customers.

Deal Management is one of the software services within the DemandTec End-to-End Promotion Management™ solution that enables retailers and wholesalers to manage the complex process of planning, optimizing, and executing promotions, and the internal collaboration between departments and external collaboration with vendors.  

The DemandTec TradePoint Network™ supports all DemandTec solutions and is the industry's only secure, Internet-based network of software services for retailers and consumer products manufacturer trading partners, to interact and collaborate on promotions and other merchandising and marketing activities.

"DemandTec welcomes Associated Wholesale Grocers to the DemandTec TradePoint Network™ and we expect that they will experience the benefits that other leading retailers, wholesalers, and grocery manufacturers have seen.  We are committed to the continued innovation of our software services with enhanced analytical insights to increase the value of the DemandTec customer experience," said Dan Fishback, President and Chief Executive Officer of DemandTec.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, Walmart and WH Smith. Connected via the DemandTec TradePoint Network™, DemandTec customers have collaborated online with over 3.0 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

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SOURCE DemandTec, Inc.