Asia-Pacific Mobile Pricing Benchmark 2015 Service Market Research and Excel Reports

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Dec 26, 2014, 04:38 ET

DALLAS, December 26, 2014 /PRNewswire/ --

ReportsnReports.com adds "The Asia-Pacific Mobile Pricing Benchmark 2015 Service" market research report of 45 pages supported with all data compared in excel spreadsheet to its store. It provides analysis of voice and data services for both Pre Pay and Post Pay services across 28 MNOs in 14 Asia-Pacific countries.

The Asia-Pacific Mobile Pricing Benchmark 2015 Service market research report gives detailed pricing information of postpaid offers both for voice and mobile broadband. The information compares pricing for connection, rental, included usage as part of the bundle, domestic usage (voice, SMS, MMS, data), international usage as well as roaming (calling back home, calling locally, receiving a call, sending an SMS back home and data roaming).

This mobile pricing benchmark report for APAC provides the reader with a quick view of what a service costs and how it compares with other operators in the region. All price points referred to are compared, prices are expressed in USD.

Countries covered include: Bangladesh, Bhutan, Cambodia, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Maldives, Pakistan, Philippines, Singapore and Sri Lanka. Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=320813 .

Table of Contents for The Asia-Pacific Mobile Pricing Benchmark 2015 Service Market Research Report Covers:

Methodology

Executive Summary

Introduction

1. Postpaid
1.1 Comparison of rental charges
1.1.1 Comparison of lowest priced postpaid plan
1.1.2 Comparison of medium priced postpaid plan
1.1.3 Comparison of high priced postpaid plan
1.2 Comparison of included communication
1.2.1 Comparison of included minutes (sorted by low to high)
1.2.2 Comparison of included SMS (sorted by low to high)
1.2.3 Comparison of included data (sorted by low to high)
1.2.4 Other inclusive services
1.3 Comparison of domestic usage charges
1.3.1 Comparison of on-net usage per 1 minute
1.3.2 Comparison of off-net (mobile to mobile) per 1 minute
1.3.3 Comparison of off-net (fixed to mobile) per 1 minute
1.3.4 Comparison of SMS per 1 SMS
1.3.5 Comparison of MMS per 1 MMS
1.3.6 Comparison of Data per 1 Mbyte
1.4 IDD comparison per 1 Minute
1.5 Roaming
1.5.1 Calling back home per 1 minute
1.5.2 Local call per 1 minute
1.5.3 Incoming call per 1 minute
1.5.4 Sending an SMS back home per 1 SMS
1.5.5 Data Roaming per 1 Mbyte

2. Prepaid
2.1 Comparison of usage charges

3. Mobile Broadband
3.1 Mobile Broadband postpaid: Lowest priced plan
3.2 Mobile Broadband postpaid - Highest priced plan
3.3 Prepaid

4. Social Media

On the same lines, the Mobile Data Pricing: Innovative Practices to Drive Adoption and Traffic market research report provides a strategic analysis of the mobile data opportunity across different regions through 2018, and keys to developing the mobile data business. The report includes an in-depth assessment of mobile service provider pricing plans worldwide, identifying effective data plans and best practices to grow mobile data usage and revenue. The report incorporates detailed country case analyses for China, France, India, Japan, the UK and the US, with examples of a variety of pricing schemes from different market environments and types of players.

Key Findings from this mobile data pricing report include:

Mobile data has emerged as the single most important driver of telecom revenue growth. Pyramid Research forecasts that mobile data revenue will reach $633bn globally in 2018, increasing from 40% of overall mobile revenue in 2013 to 52% in 2018. Asia-Pacific, the world's most populous region, which accounted for 37.8% of the world's mobile data revenue in 2013, should lead this expansion.

Increasing uptake of 4G data services will shape future mobile data usage and adoption. We expect the global 4G subscription base to surge at a CAGR of 52%, from 211 million in 2013 to 1,750 million in 2018. Almost all major MNOs have already deployed or are in the process of deploying their own 4G networks.

The transformation of mobile operator business models is evident in their pricing strategies. With mobile voice revenue on the decline, operators are increasingly selling mobile data; unlimited voice and text messaging services are thrown into data bundles that are priced by their different bandwidth allowances, as well as into quadruple-play bundles. Innovative pricing schemes that are resulting in increased data traffic and revenue include shared data plans, specialized tariff plans (for premium content, specific applications and social media) and tariffs that cover the cost of mobile devices.

Prepaid data plans are further extending the mobile data proposition to consumer segments with low data usage and increasing mobile data consumption, particularly in emerging markets. Similarly, partnerships with mobile device manufacturers as well as OTT players are accelerating mobile data adoption in these markets.

Smaller operators and new entrants have gained significant market share with disruptive pricing strategies that involve lowered data tariffs and unlimited data plans. Most rely on Wi-Fi offloading to reduce costs, but EBITDA margins have been affected as a result, except when offered by larger operators in emerging markets where volumes have made up for the difference. Order a copy of this research at http://www.reportsnreports.com/Purchase.aspx?name=300192 .

Explore more IT & Telecommunication market research reports and other newly published research by Tariff Consultancy at http://www.reportsnreports.com/publisher/tariff-consultancy/ .

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