Asia-Pacific Markets for Hearing Aids and Audiology Devices 2011

NEW YORK, Sept. 6, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Asia-Pacific Markets for Hearing Aids and Audiology Devices 2011

http://www.reportlinker.com/p0610529/Asia-Pacific-Markets-for-Hearing-Aids-and-Audiology-Devices-2011.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Surgical_Equipment

In 2010, 15.4% of the Asia-Pacific population suffered from hearing impairment, amounting to nearly 31 million candidates who would benefit from a hearing aid. Growth of the hearing device market in the Asia-Pacific region is largely dependent on the reimbursement policies of each country, the technological innovations that are offered by the manufacturers and the distribution of hearing aids by the retailers to the end users. This report includes a comprehensive analyses of the wholesale and retail hearing aid markets by style, circuit and battery size and the market for cochlear implants.

The countries covered in this report include:

- Japan

- South Korea

- Australia

The number of hearing aid users is expected to increase at a CAGR of 3.8%, leading to 15.6% market penetration by 2017.

Within the Asia-Pacific hearing device market, companies such as Siemens, RION, GN ReSound, Sonova and William Demant lead this market, among many others. This report provides a comprehensive and detailed analysis of market revenues by device type, market forecasts through 2017, unit sales, average selling prices, market drivers and limiters and a detailed competitive analysis, including manufacturer market shares and product portfolios.

The executive summary of this report is also available for purchase.

TABLE OF CONTENTS

TABLE OF CONTENTS ... I

LIST OF FIGURES .........VI

LIST OF CHARTS IX

EXECUTIVE SUMMARY ......... 1

1.1 ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY DEVICES ......... 1

1.2 PENETRATION RATES BY COUNTRY ....... 2

1.3 GROWTH TRENDS BY COUNTRY ... 3

1.4 ASIA-PACIFIC WHOLESALE HEARING AID MARKET .. 4

1.5 ASIA-PACIFIC RETAIL HEARING AID MARKET 5

1.6 HEARING AIDS BY STYLE ... 6

1.7 HEARING AIDS BY BATTERY SIZE 7

1.8 HEARING AIDS BY CIRCUIT TYPE . 8

1.9 ASIA-PACIFIC COCHLEAR IMPLANT DEVICE MARKET ......... 9

1.10 WHOLESALE HEARING AID COMPETITIVE ANALYSIS ...... 10

1.11 RETAIL HEARING AID COMPETITIVE ANALYSIS .... 11

RESEARCH METHODOLOGY ....... 12

2.1 RESEARCH SCOPE ... 12

2.2 IDATA'S 9-STEP METHODOLOGY ......... 12

Step 1: Project Initiation & Team Selection ... 13

Step 2: Prepare Data Systems and Perform Secondary Research 14

Step 3: Preparation for Interviews & Questionnaire Design ....... 15

Step 4: Performing Primary Research .. 16

Step 5: Research Analysis: Establishing Baseline Estimates ....... 18

Step 6: Market Forecast and Analysis .. 18

Step 7: Identify Strategic Opportunities ......... 20

Step 8: Final Review and Market Release ...... 21

Step 9: Customer Feedback and Market Monitoring 22

ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY

DEVICES ..... 23

3.1 INTRODUCTION ....... 23

3.1.1 Types of Hearing Loss 23

3.1.2 Standard Hearing Aids ......... 24

3.1.2.1 Hearing Aid Styles .......24

3.1.2.2 Hearing Aid by Circuit Type ..26

3.1.2.3 Hearing Aid by Battery Size ..29

3.1.3 Cochlear Implants ....... 29

3.2 CURRENCY EXCHANGE RATES ... 31

3.3 POPULATION STATISTICS .. 32

3.4 MARKET OVERVIEW ......... 33

3.5 MARKET BY SEGMENT ...... 35

3.6 HEARING AID MARKET ..... 38

3.6.1 Wholesale Hearing Aid Market ...... 38

3.6.2 Retail Hearing Aid Market .... 41

3.7 PENETRATION RATES BY COUNTRY ..... 44

3.8 COCHLEAR IMPLANT MARKET ... 47

3.9 MARKET DRIVERS AND LIMITERS ........ 50

3.9.1 Market Drivers .. 50

3.9.2 Market Limiters . 51

3.10 COMPETITIVE ANALYSIS 53

3.10.1 Wholesale Hearing Aid Market .... 53

3.10.2 Retail Hearing Aid Market .. 58

3.10.3 Cochlear Implant Market .... 62

3.10.4 Consolidated Hearing Device Market .... 65

3.11 MERGERS AND ACQUISITIONS .. 69

COUNTRY PROFILES .. 70

4.1 INTRODUCTION ....... 70

4.1.1 Population ......... 70

4.1.2 GDP per Capita 71

4.1.3 Hearing Aid Penetration Rate ........ 71

4.1.4 Price Index ........ 72

4.2 AUSTRALIA ... 73

4.3 JAPAN .. 74

4.4 SOUTH KOREA ........ 75

AUSTRALIAN HEARING DEVICE MARKET . 76

5.1 INTRODUCTION ....... 76

5.1.1 Reimbursement Policies ........ 76

5.1.2 Industry Structure ....... 76

5.2 HEARING AID COUNTRY STATISTICS ... 77

5.3 MARKET ANALYSIS AND FORECAST .... 79

5.3.1 Wholesale Hearing Aid Market ...... 79

5.3.2 Retail Hearing Aid Market .... 83

5.4 UNIT ANALYSIS ...... 87

5.4.1 Units Sold by Style ...... 87

5.4.2 Units Sold by Battery Size ..... 90

5.4.3 Units Sold by Circuit Type .... 93

5.5 MARKET DRIVERS AND LIMITERS ........ 97

5.5.1 Market Drivers .. 97

5.5.2 Market Limiters . 97

5.6 COMPETITIVE ANALYSIS .. 99

5.6.1 Wholesale Hearing Aid Market ...... 99

5.6.2 Retail Hearing Aid Market .. 103

5.7 COCHLEAR IMPLANT MARKET . 106

5.8 MARKET DRIVERS AND LIMITERS ...... 110

5.8.1 Market Drivers 110

5.8.2 Market Limiters ......... 111

5.9 COMPETITIVE ANALYSIS 113

JAPANESE HEARING DEVICE MARKET ..... 116

6.1 INTRODUCTION ..... 116

6.1.1 Reimbursement Policies ...... 116

6.1.2 Industry Structure ..... 116

6.2 HEARING AID COUNTRY STATISTICS . 118

6.3 MARKET ANALYSIS AND FORECAST .. 120

6.3.1 Wholesale Hearing Aid Market .... 120

6.3.2 Retail Hearing Aid Market .. 124

6.4 UNIT ANALYSIS .... 128

6.4.1 Units Sold by Style .... 128

6.4.2 Units Sold by Battery Size ... 131

6.4.3 Units Sold by Circuit Type .. 134

6.5 MARKET DRIVERS AND LIMITERS ...... 138

6.5.1 Market Drivers 138

6.5.2 Market Limiters ......... 138

6.6 COMPETITIVE ANALYSIS 140

6.6.1 Wholesale Hearing Aid Market .... 140

6.6.2 Retail Hearing Aid Market .. 144

6.7 COCHLEAR IMPLANT MARKET . 147

6.8 MARKET DRIVERS AND LIMITERS ...... 151

6.8.1 Market Drivers 151

6.8.2 Market Limiters ......... 152

6.9 COMPETITIVE ANALYSIS 153

SOUTH KOREAN HEARING DEVICE MARKET ... 157

7.1 INTRODUCTION ..... 157

7.1.1 Reimbursement Policies ...... 157

7.1.2 Industry Structure ..... 157

7.2 HEARING AID COUNTRY STATISTICS . 158

7.3 MARKET ANALYSIS AND FORECAST .. 160

7.3.1 Wholesale Hearing Aid Market .... 160

7.3.2 Retail Hearing Aid Market .. 164

7.4 UNIT ANALYSIS .... 168

7.4.1 Units Sold by Style .... 168

7.4.2 Units Sold by Battery Size ... 171

7.4.3 Units Sold by Circuit Type .. 174

7.5 MARKET DRIVERS AND LIMITERS ...... 178

7.5.1 Market Drivers 178

7.5.2 Market Limiters ......... 178

7.6 COMPETITIVE ANALYSIS 179

7.6.1 Wholesale Hearing Aid Market .... 179

7.6.2 Retail Hearing Aid Market .. 183

7.7 COCHLEAR IMPLANT MARKET . 186

7.8 MARKET DRIVERS AND LIMITERS ...... 190

7.8.1 Market Drivers 190

7.8.2 Market Limiters ......... 191

7.9 COMPETITIVE ANALYSIS 192

ABBREVIATIONS ........ 195

LIST OF FIGURES

EXECUTIVE SUMMARY .... 1

RESEARCH METHODOLOGY .... 12

ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY

DEVICES .. 23

Figure 3-1: Exchange Rate Between Selected Asia-Pacific Currencies and US$,

2010 31

Figure 3-2: Hearing Aid Statistics, Asia-Pacific, 2007 – 2017 ......... 32

Figure 3-3: Total Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M) 33

Figure 3-4: Total Hearing Aid Market by Segment, Asia-Pacific, 2007 – 2017

(US$M) ..... 36

Figure 3-5: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$) ..... 39

Figure 3-6: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$) .. 42

Figure 3-7: Penetration Rates by Country, Hearing Aid Market, Asia-Pacific,

2007 – 2017 ......... 45

Figure 3-8: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$) ..... 48

Figure 3-9: Drivers and Limiters, Hearing Aid Device Market, Asia-Pacific,

2010 52

Figure 3-10: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific,

2010 56

Figure 3-11: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific,

2010 60

Figure 3-12: Leading Competitors, Cochlear Implant Market, Asia-Pacific,

2010 63

Figure 3-13: Leading Competitors, Consolidated Hearing Device Market,

Asia-Pacific, 2010 ......... 67

COUNTRY PROFILES ...... 70

Figure 4-1: Population, Asia-Pacific, 2010 ........ 70

Figure 4-2: GDP per Capita, Asia-Pacific, 2010 71

Figure 4-3: Hearing Aid Penetration Rate, Asia-Pacific, 2010 ......... 71

Figure 4-4: Retail Price Indices for Hearing Aids, Asia-Pacific, 2010 ........ 72

AUSTRALIAN HEARING DEVICE MARKET 76

Figure 5-1: Hearing Aid Statistics, Australia, 2007 – 2017 .... 77

Figure 5-2: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (US$) 80

Figure 5-3: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (AU$) 81

Figure 5-4: Retail Hearing Aid Market, Australia, 2007 – 2017 (US$) ....... 84

Figure 5-5: Retail Hearing Aid Market, Australia, 2007 – 2017 (AU$) ...... 85

Figure 5-6: Units Sold by Style, Australia, 2007 – 2017 ........ 88

Figure 5-7: Units Sold by Battery Size, Australia, 2007 – 2017 ....... 91

Figure 5-8: Units Sold by Circuit Type, Australia, 2007 – 2017 ....... 95

Figure 5-9: Drivers and Limiters, Hearing Aid Market, Australia, 2010 ..... 99

Figure 5-10: Leading Competitors, Wholesale Hearing Aid Market, Australia,

2010 ........ 101

Figure 5-11: Leading Competitors, Retail Hearing Aid Market, Australia, 2010. 104

Figure 5-12: Cochlear Implant Market, Australia, 2007 – 2017 (US$) ...... 107

Figure 5-13: Cochlear Implant Market, Australia, 2007 – 2017 (AU$) ..... 108

Figure 5-14: Drivers and Limiters, Cochlear Implant Market, Australia, 2010 ... 112

Figure 5-15: Leading Competitors, Cochlear Implant Market, Australia, 2010 ... 114

JAPANESE HEARING DEVICE MARKET .... 116

Figure 6-1: Hearing Aid Statistics, Japan, 2007 – 2017 ....... 118

Figure 6-2: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (US$) .... 121

Figure 6-3: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (JP¥) ..... 122

Figure 6-4: Retail Hearing Aid Market, Japan, 2007 – 2017 (US$) 125

Figure 6-5: Retail Hearing Aid Market, Japan, 2007 – 2017 (JP¥) . 126

Figure 6-6: Units Sold by Style, Japan, 2007 – 2017 . 129

Figure 6-7: Units Sold by Battery Size, Japan, 2007 – 2017 132

Figure 6-8: Units Sold by Circuit Type, Japan, 2007 – 2017 136

Figure 6-9: Drivers and Limiters, Hearing Device Market, Japan, 2010 ... 140

Figure 6-10: Leading Competitors, Wholesale Hearing Aid Market, Japan,

2010 ........ 142

Figure 6-11: Leading Competitors, Retail Hearing Aid Market, Japan, 2010 ...... 145

Figure 6-12: Cochlear Implant Market, Japan, 2007 – 2017 (US$) . 148

Figure 6-13: Cochlear Implant Market, Japan, 2007 – 2017 (JP¥) .. 149

Figure 6-14: Drivers and Limiters, Cochlear Implant Market, Japan, 2010 ......... 153

Figure 6-15: Leading Competitors, Cochlear Implant Market, Japan, 2010 ........ 155

SOUTH KOREAN HEARING DEVICE MARKET .... 157

Figure 7-1: Hearing Aid Statistics, South Korea, 2007 – 2017 ....... 158

Figure 7-2: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (US$) ... 161

Figure 7-3: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (KR?).. 162

Figure 7-4: Retail Hearing Aid Market, South Korea, 2007 – 2017 (US$) 165

Figure 7-5: Retail Hearing Aid Market, South Korea, 2007 – 2017 (KR?) ........ 166

Figure 7-6: Units Sold by Style, South Korea, 2007 – 2017 . 169

Figure 7-7: Units Sold by Battery Size, South Korea, 2007 – 2017 172

Figure 7-8: Units Sold by Circuit Type, South Korea, 2007 – 2017 176

Figure 7-9: Drivers and Limiters, Hearing Aid Market, South Korea, 2010 ........ 179

Figure 7-10: Leading Competitors, Wholesale Hearing Aid Market, South Korea,

2010 ........ 181

Figure 7-11: Leading Competitors, Retail Hearing Aid Market, South Korea,

2010 ........ 184

Figure 7-12: Cochlear Implant Market, South Korea, 2007 – 2017 (US$) . 187

Figure 7-13: Cochlear Implant Market, South Korea, 2007 – 2017 (KR?) ......... 188

Figure 7-14: Drivers and Limiters, Cochlear Implant Market, South Korea,

2010 ........ 192

Figure 7-15: Leading Competitors, Cochlear Implant Market, South Korea,

2010 ........ 193

ABBREVIATIONS 195

LIST OF CHARTS

EXECUTIVE SUMMARY .... 1

Chart 1-1: Hearing Impaired Population, Asia-Pacific, 2007 – 2017 .. 1

Chart 1-2: Hearing Aid Penetration Rates by Country, Asia-Pacific, 2010 ... 2

Chart 1-3: Growth Trends, Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 . 3

Chart 1-4: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017 ......... 4

Chart 1-5: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 ..... 5

Chart 1-6: Hearing Aids Sold by Style, Asia-Pacific, 2007 – 2017 ..... 6

Chart 1-7: Hearing Aids Sold by Battery Size, Asia-Pacific, 2007 – 2017 .... 7

Chart 1-8: Hearing Aids Sold by Circuit Type, Asia-Pacific, 2007 – 2017 ... 8

Chart 1-9: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$M) ..... 9

Chart 1-10: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific,

2010 10

Chart 1-11: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific, 2010 11

RESEARCH METHODOLOGY .... 12

ASIA-PACIFIC MARKETS FOR HEARING AIDS AND AUDIOLOGY

DEVICES .. 23

Chart 3-1: Total Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M) . 34

Chart 3-2: Total Hearing Aid Market by Segment, Asia-Pacific, 2007 – 2017

(US$M) ..... 37

Chart 3-3: Wholesale Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M).... 40

Chart 3-4: Retail Hearing Aid Market, Asia-Pacific, 2007 – 2017 (US$M) 43

Chart 3-5: Penetration Rates by Country, Hearing Aid Market, Asia-Pacific,

2010 46

Chart 3-6: Cochlear Implant Market, Asia-Pacific, 2007 – 2017 (US$M) ... 49

Chart 3-7: Leading Competitors, Wholesale Hearing Aid Market, Asia-Pacific,

2010 57

Chart 3-8: Leading Competitors, Retail Hearing Aid Market, Asia-Pacific, 2010 . 61

Chart 3-9: Leading Competitors, Cochlear Implant Market, Asia-Pacific, 2010.... 64

Chart 3-10: Leading Competitors, Consolidated Hearing Device Market,

Asia-Pacific, 2010 ......... 68

COUNTRY PROFILES ...... 70

Chart 4-1: Country Statistics, Australia, 2010 ... 73

Chart 4-1: Country Statistics, Japan, 2010 ........ 74

Chart 1-2: Country Statistics, South Korea, 2010 ........ 75

AUSTRALIAN HEARING DEVICE MARKET 76

Chart 5-1: Hearing Aid Penetration Rate, Australia, 2007 – 2017 .... 78

Chart 5-2: Wholesale Hearing Aid Market, Australia, 2007 – 2017 (US$M) ........ 82

Chart 5-3: Retail Hearing Aid Market, Australia, 2007 – 2017 (US$M) ..... 86

Chart 5-4: Unit Share by Style, Australia, 2007 – 2017 ......... 89

Chart 5-5: Unit Share by Battery Size, Australia, 2007 – 2017 ........ 92

Chart 5-6: Unit Share by Circuit Type, Australia, 2007 – 2017 ........ 96

Chart 5-7: Leading Competitors, Wholesale Hearing Aid Market, Australia,

2010 ........ 102

Chart 5-8: Leading Competitors, Retail Hearing Aid Market, Australia, 2010 .... 105

Chart 5-9: Cochlear Implant Market, Australia, 2007 – 2017 (US$M) ...... 109

Chart 5-10: Leading Competitors, Cochlear Implant Market, Australia, 2010..... 115

JAPANESE HEARING DEVICE MARKET .... 116

Chart 6-1: Hearing Aid Penetration Rate, Japan, 2007 – 2017 ........ 119

Chart 6-2: Wholesale Hearing Aid Market, Japan, 2007 – 2017 (US$M) .. 123

Chart 6-3: Retail Hearing Aid Market, Japan, 2007 – 2017 (US$M) ......... 127

Chart 6-4: Unit Share by Style, Japan, 2007 – 2017 .. 130

Chart 6-5: Unit Share by Battery Size, Japan, 2007 – 2017 .. 133

Chart 6-6: Unit Share by Circuit Type, Japan, 2007 – 2017 . 137

Chart 6-7: Leading Competitors, Wholesale Hearing Aid Market, Japan, 2010... 143

Chart 6-8: Leading Competitors, Retail Hearing Aid Market, Japan, 2010 ......... 146

Chart 6-9: Cochlear Implant Market, Japan, 2007 – 2017 (US$M) . 150

Chart 6-10: Leading Competitors, Cochlear Implant Market, Japan, 2010 156

SOUTH KOREAN HEARING DEVICE MARKET .... 157

Chart 7-1: Hearing Aid Penetration Rate, South Korea, 2007 – 2017 ....... 159

Chart 7-2: Wholesale Hearing Aid Market, South Korea, 2007 – 2017 (US$M).. 163

Chart 7-3: Retail Hearing Aid Market, South Korea, 2007 – 2017 (US$M) ........ 167

Chart 7-4: Unit Share by Style, South Korea, 2007 – 2017 .. 170

Chart 7-5: Unit Share by Battery Size, South Korea, 2007 – 2017 . 173

Chart 7-6: Unit Share by Circuit Type, South Korea, 2007 – 2017 . 177

Chart 7-7: Leading Competitors, Wholesale Hearing Aid Market, South Korea,

2010 ........ 182

Chart 7-8: Leading Competitors, Retail Hearing Aid Market, South Korea,

2010 ........ 185

Chart 7-9: Cochlear Implant Market, South Korea, 2007 – 2017 (US$M) . 189

Chart 7-10: Leading Competitors, Cochlear Implant Market, South Korea,

2010 ........ 194

ABBREVIATIONS 195

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