Asia Pacific Food Market Hot New Trends Survey of 12,000 Consumers

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Nov 18, 2015, 09:00 ET

PUNE, India, November 19, 2015 /PRNewswire/ --

2015 market research 'Hot new food trends in Asia-Pacific' report identifies key and upcoming trends driving food consumption across Australia, China, Honk Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand.

Complete report on Asia-Pacific food market trends spread across 40 pages providing next 5-10 years of food trends predictions is now available at http://marketreportsstore.com/hot-new-food-trends-in-asia-pacific/ .

The Asia-Pacific food market is constantly evolving with new trends influencing consumer eating habits creating many different issues for manufacturers aiming to capitalize on the food market. Some of the most important trends in the region include traditional foods, exotic and healthy foods, high-quality convenience and the growing importance of vegetables as the main component of a meal.

China is the one of largest food markets in volume and value terms among the countries analyzed. This can be attributed to its population size and growing income. Healthy, natural and local foods are changing the food landscape in the region after recent food scares have shaken consumer confidence. Brands and manufacturers must look to build the trust between product and consumer to secure loyal consumers. The food market in the region is becoming far more diverse and fragmented than in previous years due to globalization, migration and food experimentation.

The report explores the attitudes and behaviors of modern consumers across Australia, China, Honk Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea and Thailand in order to draw conclusions on what they want now - and over the next 5-10 years. The report details current and future expectations of consumption behaviors and consumer attitudes derived from the survey responses of 12,000 consumers from Asia-Pacific. Order a copy of Hot New Food Trends in Asia-Pacific 2015 market research report at http://marketreportsstore.com/purchase?rname=40006 .

What else does this report offer? Being region specific ensures the analysis is relevant, Highlights sustainable trends that are made apparent in a unique 2015 consumer attitudes and behaviors survey, Forward thinking analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs and Key product examples that show the trends in action.

Major points from table of contents of this research on hot new food trends in Asia-Pacific cover

Overview of new food trends in Asia-Pacific
The importance of understanding certain trends impact on the food market
New food trends in Asia-Pacific
Consumers demand healthier and natural food
Comfort food is reconnecting consumers with their childhood
Local and regional products are often favored over foreign brands
Premiumization is driving indulgent food consumption
The next 5-10 years of food trends predictions
Product diversification and more consumer choice will become key for brands to maintain market share
New and tougher food safety laws will impact consumer and brand behavior across Asia-Pacific
Population growth will slow down as consumers will put off having children till later in life and will not have as many as their grandparents had
Detailed methodology and Appendix
Survey methodology

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