Artists Join the Digital Revolution

LONDON, November 17, 2011 /PRNewswire/ --

Mat Collishaw, Michael Craig-Martin, Tracey Emin, Shepard Fairey, Damien Hirst, Isaac Julien, Tim Noble & Sue Webster, Bill Viola and Wim Wenders are among the first artists on s[edition], a revolutionary digital platform for collecting contemporary art, launched in London today, Thursday 17 November 2011.

s[edition] brings digital limited edition art by the world's leading contemporary artists for the first time to mobile phones, iPads, computers, and television screens. s[edition] gives everyone the chance to experience the fun of collecting, at affordable prices from US$8 to $800. Each edition is numbered and authenticated with a certificate of authenticity signed by the artist. The platform allows users to follow artists, browse and acquire works, download them to digital devices and screens, send editions as gifts to friends, and start their own collections.

s[edition] is founded by Harry Blain (Chairman), founder of Haunch of Venison and Blain|Southern, and Robert Norton (CEO) former CEO of Saatchi Online, Managing Director of King.com North America, and Head of e-commerce at AOL Europe. The company's headquarters are in London and consist of a rapidly growing team of developers and designers.  Barnbrook, one of the UK's most celebrated design agencies, developed the site look and feel and brand identity.

s[edition] is part of a second digital revolution, spurred on by the exponential growth in mobile technologies, and by the quality of reproduction made possible by advances in high definition screen resolution: there are now one billion users of Facebook and Twitter, 500 million smartphones have been sold, and predictions are that there will be 10 billion mobile connected devices by 2020.

Harry Blain, Chairman and co-founder of s[edition], stated: "We believe that s[edition] allows new global audiences access to works by the world's leading artists. The digital format is one that many artists are already working in, and many more in the future will encompass as a part of their practice."

Robert Norton, CEO and co-founder of s[edition], said today: "s[edition] offers everyone an immediate, fun and social way to build their art collection, and makes contemporary art accessible to a whole new world of collectors at prices most people can now afford."

s[edition] launches today at http://www.seditionart.com, and the free iPad app is available for download at the iTunes store.

SOURCE s[edition]