Artificial Life Partners with MXit

HONG KONG and BERLIN, July 22, 2011 /PRNewswire-Asia/ -- Artificial Life, Inc. (OTCPK:ALIF), a leading provider of award-winning mobile technology and applications, today signed a content agreement with MXit Lifestyle to distribute its games on the MXit Platform.

The agreement entails Artificial Life (ALIF) to sell their games through the MXit social networking and mobile chat platform in the Republic of South Africa and Africa. MXit users are able to purchase games with MXit's virtual currency, Moola.

"As we are expanding our target marketing in the BRICS region, we are happy to partner with the largest social network in Africa. This opportunity will introduce Artificial Life's games to a broader audience at a much faster pace," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About MXit Lifestyle

MXit is a free online mobile instant messenger and social network. In South Africa, MXit is significantly bigger than Facebook and Twitter combined. The platform has over 40 million registered user accounts and is available in 250 countries, and attracts between 55 000 and 60 000 new registrations per day. Over 47% of MXit's users are between the ages of 19 and 26.

MXit V6 allows users to search for friends using their name, email or telephone number. It also allows users to find friends by uploading their telephone book contacts. In addition to one-to-one and group chat features, MXit's suite of services and applications include:

• Email facilities that allow users to create and use email from their mobile phones;
• Entertainment features such as interactive games, music and mobile phone application downloads, sport, news and weather updates and competitions and questionnaires;
• A classifieds section, MXit Xchange, which is used by over 18.5 million MXit users; 
• MXit Cares, which offers users free real-time advice and counseling on anything from drug and substance abuse to HIV/Aids, debt counseling, career guidance and more; and
• On the educational front, MXit Cares has teamed up a number of professional educators to provide online tutorials, quizzes and information that help national learners navigate subjects such as Maths, Physical Science and Life Sciences.

For more information visit www.mxit.com

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public US corporation (OTCPK:ALIF) with listing on the Frankfurt Stock Exchange (Frankfurt: AIF.F; Xetra: AIF.DE) and headquarters and production center in Hong Kong. Our EMEA headquarters is in Berlin, Germany. Currently our main business areas are: high quality (3D) interactive (massively multiplayer) mobile games, mobile participation television, mobile business applications, our powerful mobile commerce technology platform OPUS-M™ and our green IT solutions provided by Green Cortex, Inc. We have won many industry awards for our outstanding technology and products.

Facebook: http://www.botme.com/ref/alife-fb
Twitter: http://twitter.com/alifegames
MySpace: http://www.myspace.com/artificial_life_inc
YouTube: http://www.youtube.com/user/alifegames

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G and broadband mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

For more information on ARTIFICIAL LIFE, INC., please contact:

Artificial Life IR and PR Contact:
Adeline Law
Tel: +852-3102-2800
[email protected]

SOURCE Artificial Life, Inc.