ARM & HAMMER™ Launches 3rd Annual "Tag A Cat, Save A Life" To Help Lost Cats Return Home Safely

Donations to local shelters and free personalized cat ID tags to be provided.

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Jun 05, 2012, 10:00 ET

PRINCETON, N.J., June 5, 2012 /PRNewswire/ -- Church & Dwight, the makers of ARM & HAMMER™ Cat Litter, launched today "Tag a Cat, Save a Life" for the third consecutive year to educate about the importance of tagging cats, which can increase the chances of finding and returning lost pets. Keeping cats safe and happy is a top priority for owners, but when pets venture outdoors, some may not find their way back safely. According to a recent study, approximately less than 2 percent of lost cats make it home and 2.5 to 3.5 million end up in shelters each year[1]. A visible ID tag with the cat's name and owner's phone number increases the chance of being found and returned safely. All cats, including "indoor" cats should be tagged to ensure their safe return home. Church & Dwight is providing in-kind donations to local shelters across the country and offering pet owners personalized ID tags for their cat.

(Logo: http://photos.prnewswire.com/prnh/20120605/NY18614LOGO )

"At Church & Dwight we are dedicated to helping cat owners keep their pets safe by providing personalized ID tags for the third year in a row," said Rithika Naik, product manager, Church & Dwight, Co., Inc. "Through 'Tag a Cat, Save a Life' we aim to educate all cat owners that a visible ID tag is not only safe, but it is invaluable in facilitating a lost cat's return home."

Cat owners who adopt a cat in participating shelters during June - Adopt-a-Cat month - will receive a complimentary personalized tag. A donation of ARM & HAMMER™ Cat Litter will also be made to these shelters for every "like" received on the ARM & HAMMER™ Facebook page through July 15 (up to 100,000 lbs.). Cat owners can also obtain a free Pet ID tag via mail with the purchase of any two ARM &HAMMER™ Cat Litters, including Ultra Last™ Clumping Cat Litter, Double Duty Clumping Litter, Super Scoop® Clumping Litter, Multi-Cat Extra Strength Clumping Litter and Essentials® Natural Clumping Litter.

Shelters participating in "Tag a Cat, Save a Life" include Animal Friends, Pittsburgh, Pa.; Animal Haven, New York, N.Y.; Pets are Worth Saving (PAWS), Atlanta, Decatur, Ga.; PAWS Chicago, Chicago, Ill.; Pennsylvania Society for the Prevention of Cruelty to Animals (PSPCA), Philadelphia, Pa.; and SAVE, Princeton, N.J.

For more information, visit www.PetTagOffer.com or Facebook.com/ArmandHammer for cat tips, including finding your lost pet and training your cat to safely wear a collar.

About ARM & HAMMER™

For more than 165 years, ARM & HAMMER™ Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER™brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER™ brand name.

[1] According to National Council on Pet Population Study and Policy

Media Contact:
Stephanie Florence/Edelman
(212) 277-3744
[email protected]

SOURCE Church & Dwight Co., Inc.