Ansira Acquires SQ1, The Conversion Optimization Agency™

News provided by

Oct 16, 2015, 11:00 ET

ST. LOUIS, Oct. 16, 2015 /PRNewswire/ -- Ansira Partners, Inc. (Ansira), an industry leader in integrated, data driven and real-time customer engagement marketing, announces today its acquisition of SQ1 The Conversion Optimization Agency™. SQ1, a technology-enabled digital marketing services and analytics agency, is based in Dallas, TX and Portland, OR, with other offices in Houston, TX and Newport Beach, CA. The synergistic acquisition strengthens Ansira's position as a premier customer engagement agency driving value for clients at every point of the customer journey, and that value is proven through rigorous ROI metrics, particularly concerning customer acquisition and retention. Now with over 750 team members and offices in 11 U.S. cities, Ansira is one of the top 3 independent CRM and direct marketing agencies and one of the top 10 independent digital agencies in the U.S.

Ansira empowers clients to unleash the full value of their customers and local retail partners by transforming big data into intelligence-driven marketing. Through its unique approaches to one-to-one customer engagement and retail partner empowerment, Ansira creates more profitable customer relationships for its clients. Ansira aligns with its clients to acquire new customers and to strengthen the relationships with existing clients. Ansira offers integrated and stand-alone marketing solutions that are focused on optimizing CRM programs and customer acquisition platforms and strategies. Its work includes data analytics, campaign management, strategic planning, digital, web development, media/search, creative, trade promotion, and experiential marketing.

SQ1 is The Conversion Optimization Agency™. Through advertising technology, marketing services, and advanced analytics across all digital touch points, SQ1 converts consumers into loyal and profitable customers, which drives sales and maximizes ROI for its clients.

"The reasons for the acquisition are particularly compelling for Ansira," says Martin Reidy, Ansira's President and Chief Executive Officer. "Over the years I have been involved in many acquisitions ranging from my background in the music business (e.g. buying Virgin Records for EMI Music) to major marketing agencies (e.g. acquiring Modem Media with Digitas). Without a doubt the acquisition of SQ1 and bringing them into the Ansira family will create the highest synergistic value I have ever experienced in my career. The combination of these two agencies creates one of the most electric powerhouses in the industry. Big Data and Insights are at the core of each of these entities. Ansira primarily uses these insights in developing customer acquisition strategies and building out optimized CRM programs. The results are high Return on Investments for our clients over the short and long term. Similarly, SQ1 is obsessed with data and is driven to increase customer conversions that will drive sales and profits. Their focus is primarily in media, including digital, search and television. They are pioneers in programmatic buying, so they can take a laser focused approach to executing on their media strategies. By combining what we have built up from a CRM perspective and the related customer analytics, with SQ1's customer experience and knowledge in media, we will be able to offer unprecedented strategies and platforms for our clients that will drive enormous financial and market share results."

SQ1's Chief Executive Officer, Ernie Capobianco, sees great benefits for clients of both agencies as a result of the deal. "We have a great agency, with very talented people using our own proprietary technology and innovative tools to convert a prospect into an actual customer. Ansira's data-driven and deep analytic approach to marketing will mesh well with our capabilities at SQ1. As a result, clients of both agencies will benefit and realize greater value from our combined expertise and solutions set."

Upon close, Ansira's combined annual revenue will total roughly $125 million.

SQ1 was exclusively represented by investment banking firm Petsky Prunier Securities in this transaction.

About Ansira
Ansira, an industry-leading marketing agency in integrated real-time customer engagement, activates big data through advanced analytics, advertising technology, programmatic media and personalized customer experiences. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media and creative execution, marketing automation, co-op and trade promotion. The agency is among the 3 largest independently owned CRM and direct marketing agencies and among the 10 largest independent digital agencies in the U.S. and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries, including automotive, dining, retail, consumer packaged goods, fitness, technology and specialty services. With the acquisition, Ansira has offices in St. Louis, Dallas, Los Angeles, Chicago, Detroit, New York, Atlanta, Cedar Rapids, Houston, Portland OR, and Newport Beach CA. www.ansira.com

About Sq1

Sq1 is a data-driven digital marketing firm that delivers results by activating customer data through advertising technology, marketing services and advanced analytics across all digital touch points to drive sales and maximize Return on Ad Spend (ROAS). Sq1 is more than a full-service digital agency. SQ1 activates the industry's best technologies in audience segmentation and messaging, media modeling, programmatic buying, dynamic experiences, predictive modeling and online-to-offline analytics, driving maximum ROAS. SQ1 has offices in Dallas, Portland, Houston, and Newport Beach. www.sq1.com

SOURCE Ansira Partners, Inc.