Animoto Announces New Partner Platform to Provide Integration of Its Video Creation Service Into Partner Web and Mobile Environments

Kodak and AG Interactive, Inc. Among Partners to Benefit from Proven Customer Engagement and Monetization Vehicle

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Mar 14, 2011, 08:14 ET

AUSTIN, Texas, March 14, 2011 /PRNewswire/ -- South By Southwest Interactive Conference -- Animoto, the maker of the innovative and award-winning online video creation service, today announced the release of their new Partner Platform that enables third parties to include the popular service within their own environments to allow their customers to easily create pro-quality video slideshows from photos and videos. Targeted at a wide variety of businesses from Internet, mobile, and social media to imaging, publishing, and advertising, Animoto's new Partner Platform allows companies to customize the video creation service into their environments to increase customer engagement, offer an added-value consumer experience, and create incremental revenue streams. Already, KODAK Gallery, AG Interactive Inc. and Aviary.com have signed on as partners to benefit from the Animoto platform.

"Animoto has been a huge hit with consumers because our service, with a click of a button, turns users into editing geniuses and the subjects of their photos and video clips into movie stars," said Brad Jefferson, CEO & co-founder of Animoto. "Now, for the first time, we are opening up the Animoto platform to third party partners so they can share Animoto's movie making magic with their users. We're excited to see how partners embrace this technology in all types of creative ways, some of which I'm sure we haven't even imagined."

Custom Development Options

The Animoto Partner Platform is designed to be easy-to-use and flexible so that third party partners can leverage the video creation service in a variety of ways to best suit their customer and business needs. Whether it's providing a subscription service or an a la carte option, bundling, or a unique integration into the user interface, partners can customize the Animoto service to enhance how their customers can use images and video in creative new ways. Animoto's proprietary Cinematic Artificial Intelligence (CAI) technology ensures that partners can offer the unique, high-production quality videos that have been the driving force behind Animoto's success since launching in 2007.

Kodak, AG Interactive and Aviary.com

Since launching its first Partner Platform last year, Animoto has been integrated into top company and brand websites such as Pepsi, Four Seasons, Bon Jovi, Photoshop.com and SmugMug. The new Partner Platform moves Animoto's award-winning service within the walls of partner websites instead of requiring a click-through to Animoto. New partners already working with the latest Partner Platform include KODAK Gallery, AG Interactive and Aviary.com.

KODAK Gallery (www.kodakgallery.com), the only online photo service designed for your KODAK MOMENTS, is weaving the Animoto service into their user experience so that video creation can be an integral part of the overall KODAK Gallery experience. AG Interactive property -- Webshots.com -- will be rolling out an Animoto-powered Premium Subscription offering for its large community of photo enthusiasts. Worth1000.com, a property of Aviary.com, is a top creative contest site and will explore using the platform in a variety of ways, initially to automatically create professional quality 'best of' videos from their daily competitions.

"Animoto will allow our users to seamlessly turn their KODAK MOMENTS into stunning videos that will amaze their friends and family," said Victor Cho, General Manager of KODAK Gallery, Eastman Kodak Company. "The Animoto Partner Platform was easy for our development team to integrate. It's very flexible, and gives us a strategic new offering for our growing menu of customer purchase options. The feedback we've received during our Private Beta has been very positive. Customers like bringing their photos to life with music and motion, as well as the ease of creating a video slideshow."

Availability

The Animoto Partner Platform is available immediately and more detailed information can be found at http://animoto.com. Companies and developers are encouraged to submit applications for the program at http://animoto.com/developer.

About Animoto:

Animoto (www.animoto.com) is a video slideshow creation service that enables consumers, professionals and businesses to easily make and share professional-looking videos that will amaze friends, family and others. The Animoto team, which includes entertainment and technology industry veterans, has leveraged their expertise to develop a web-based service that makes it easy for people to quickly create and share their stories through video – using photos and/or videos. The heart of Animoto is its Cinematic Artificial Intelligence™ technology that thinks like an actual director and editor, using the same sophisticated post-production skills and techniques that are used in television and film. A fast-growing company, Animoto Productions is based in New York City with an office in San Francisco.

Animoto, Animoto Productions and Cinematic Artificial Intelligence are registered trademarks of Animoto Inc. Other names may be trademarks of their respective owners.

SOURCE Animoto