Angry Birds and Earth Day Network Announce New In-Game Experience to Fight Climate Change for 45th Anniversary of Earth Day
The experience will be integrated into an Angry Birds title during the General Assembly of the United Nation events in New York this September when world leaders will announce sustainable goals around climate, in advance of COP 21 in Paris.
WASHINGTON, April 17, 2015 /PRNewswire-USNewswire/ -- Rovio Entertainment, in cooperation with the Earth Day Network, will announce Angry Birds' "Champions for Earth" – an awareness driving in-game experience – at Global Citizen 2015 Earth Day, on April 18th, at the National Mall. The experience will be integrated into the game in September timed to the General Assembly events in New York. As world leaders, including the Pope and United Nations dignitaries, work through climate issues to announce sustainable goals– there will be playable content aimed to engage the millions of Angry Birds players around the globe during this discussion.
"For years, many of our games have supported initiatives regarding earth sustainability, climate change and preservation. It is a real privilege to work with Earth Day Network on an Angry Birds gaming experience to raise awareness of climate change. It's a cause that really matters to us both and to Angry Birds fans as well. Stay tuned. This will be fun," said Patrick Liu, Rovio Creative Director.
Rovio and EDN share common goals with regard to the fight against climate change and the preservation of biodiversity worldwide, and aim to further these goals by raising awareness in innovative ways and on an unprecedented scale.
"By leveraging the global reach and informational power of gaming technology, Earth Day Network and Rovio Entertainment – the creators of the beloved and wildly successful Angry Birds – will mobilize millions around the world to take action on climate change," said Kathleen Rogers, Earth Day Network President.
By integrating environmental conscious content into Angry Birds - the most downloaded mobile game in the world - the joint initiative between the two groups will allow millions of players around the world to interact with information related to the conservation, protection, enhancement and support of nature and our natural resources.
"Mobile games have tremendous power in engaging audiences. Angry Birds has been downloaded 2.8 billion times and the game is played in every corner of the world. We see it as a privilege to have this kind of reach and also, conversely, as an obligation to give back. We are thrilled to work with Earth Day Network," said Blanca Juti Rovio Chief Brand Officer.
This announcement comes in advance of Global Citizen 2015 Earth Day on April 18th at the National Mall, when world leaders, global companies and celebrities join the Angry Birds in making commitments to take action on climate change and end extreme poverty.
EARTH DAY NETWORK:
The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. Growing out of the first Earth Day, EDN works year-round with tens of thousands of partners in 192 countries to broaden, diversify and mobilize the environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Visit www.earthday.org
ROVIO:
Rovio Entertainment is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time. Visit www.rovio.com
Contact: Bridgette Borst
[email protected]
Mobile: (304) 546-3788
Office: (703) 302-8385
SOURCE Earth Day Network
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