Analysis of the Telehealth and Telecare Market in Europe

LONDON, Dec. 2, 2015 /PRNewswire/ -- Commercialisation of Pilot Projects and Reimbursement Policies Will Boost Adoption

The objective of this research service is to present a comprehensive analysis of the telehealth and telecare market in Europe, with respect to the market potential and key market dynamics. The regional scope of the analysis focusses on the United Kingdom, Germany, France, Italy, Spain, Scandinavia, and Benelux. The study assesses the various factors driving market growth together with the challenges affecting the industry. Opportunities within the total market and market segments are estimated for the forecast period. The report also features total market and region-specific revenue forecasts. The study period is from 2014 to 2020. The forecast period is from 2016 to 2020, with 2015 as the base year.

Methodology
- The objective of this research service is to present a comprehensive analysis of the telehealth and telecare market in Europe, with respect to market potential and key market dynamics.
- The regional scope of the analysis is focused on the United Kingdom, Germany, France, Italy, Spain, Scandinavia, and Benelux.
- The study covers factors driving growth, challenges affecting the industry, opportunities within the total market, and market segments as estimated for the forecast period.
- The study period is from 2014 to 2020. The forecast period is from 2016 to 2020, with 2015 as the base year.

Key Findings
- The telehealth and telecare market in Europe is in a growth phase. The growth rate is expected to be consistent for the next two to three years, following which it is expected to show a steady increase depending on the establishment of infrastructure, reimbursement guidelines, and commercialisation of pilot projects.
- A rising ageing population and need for chronic disease management have given impetus to telehealth and telecare adoption. Initiatives by the government and regional healthcare authorities to convert major pilot
projects to large-scale commercial deployments will contribute to the adoption of telehealth and telecare across Europe; this will be further augmented by Europe's eHealth policies and digital agenda.
- However, the lack of proper reimbursement policies, non-scalable business models, and underdeveloped interoperability standards are coming in the way of rapid adoption of telehealth and telecare.
- Adoption has traditionally been higher in the telecare segment than in the telehealth segment, as the former has benefited from the robust community care and social care systems at regional and country levels.
However, with regional health authorities and governments across Europe planning to include teleconsultations in reimbursement policies and physician-pay schedules, the uptake of telehealth is expected to increase in the next five years.
- The average expenditure on telehealth and telecare is increasing, while prices are expected to reduce in the next three to five years. This reduction in price is expected due to the low prices for end-points such as
smart devices. The increasing maturity of the Internet of Things (IoT) is expected to enhance the adoption of devices that are IP-enabled and provide better connectivity from improvements in wireless technology
and the establishment of communication standards and protocols.
- The competition is high among telehealth and telecare vendors in Europe; there are global vendors with established product lines and large market footprints alongside domestic companies catering to regional
markets.
- The key competencies of global companies are scalable solutions and several years of experience in sectors such as patient monitoring devices and point-of-care diagnostics. However, European vendors
benefit from an in-depth understanding of cultural, regulatory, and operational aspects of the regional market in which they are focused.
- Failure to establish a scalable business model that generates returns has led to key market participants exiting the market as well as changing ownership. Significant factors contributing to market volatility include
dependency on service-based models that do not generate immediate returns and failure to account for hidden implementation costs.
- Market dynamics vary across the region and involve several stakeholders as decision-makers at the regional healthcare authority and government levels. It is highly important for vendors to have good contract-management practices requiring them to invest significant time and effort in securing long-term contracts so that implementation costs can be spread out and recovered over a long time span.
- In the last five to seven years, medical device manufacturers, pharmaceutical companies, mobile network operators, and telecom vendors have entered the market—pointing to a convergence trend between the
healthcare and information technology sectors. Customer demand across the region is varied and vendors (manufacturers, infrastructure service providers, and data analytic providers) will seek out partnership
strategies to best serve the desired value-chain and provide end-to-end solutions.
- Direct sales is the preferred model, with B2B sales accounting for % of business; vendors have lesser success with B2C models in this area as applicable to existing business models.
- Europe has varying adoption rates for the telehealth and telecare segments across countries; this has been attributed to the variations in the strength of the respective country's eHealth strategy, availability of health
and IT infrastructure, budget, and supporting regulations including reimbursement policies and guidelines on cross-border healthcare services.
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