Amway's eSpring™ brand awarded a fifth consecutive Frost & Sullivan Asia Pacific Water Filtration Award

eSpring™ recognized for leadership in water treatment standards, innovative technology and customer value

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Dec 03, 2014, 09:00 ET

ADA, Mich., Dec. 3, 2014 /PRNewswire/ -- Advancing the science of home water purification through the eSpring™ Water Treatment System has earned Amway the 2014 Frost & Sullivan Asia Pacific Water Filtration Company of the Year award.

For a fifth consecutive year, Amway and the eSpring^™brand have been recognized by Frost & Sullivan for its water treatment best practices award for the Asia Pacific (APAC) region; including Malaysia, Thailand, Taiwan, Japan, Korea, Indonesia, Singapore, Hong Kong, Australia and New Zealand.

eSpring™ is the world's number one selling brand of home water treatment systems* and according to Mitchell Urbytes, director of global home brands for Amway, the Asia Pacific region plays a critical role in the eSpring™ brand's global business.

"As an industry leader, we are humbled to once again receive this honor. We realize we have a great responsibility to perform at very high levels for our customers," said Urbytes. "The eSpring team has always placed an emphasis on the ownership 'experience' – providing our customers piece of mind through the entire life of the product. They expect reliability – we deliver."

According to Janice Wung, research analyst for Frost & Sullivan's Asia Pacific energy and environment division, "Amway's continuous accomplishments in the Asia-Pacific water filtration industry are well recognized. The company's significant achievements are based on their success in product performance and enhancement, R&D, consistency in product delivery, and their in-depth comprehension of the industry. With their successful growth strategies and substantial market penetration, Amway is likely to achieve steady growth and further establish itself in the Asia Pacific market."

Roy Kuennen, Ph.D., director of durables research and development at Amway, acknowledged that Amway actively shares its knowledge to help improve water quality for the entire Asia Pacific region.

"We're using the scientific competency that our talented, dedicated scientists and engineers have amassed over more than 30 years in order to develop a better product for our customers," said Kuennen. "We're also using that competency to advise regulators on policy regarding water quality monitoring, raise the bar on industry standards for home water treatment systems and improve the scientific knowledge of the broader water treatment industry."

The eSpring brand is a leader among the best home water treatment systems in the world.

Amway water treatment systems were the first home water treatment systems to combine a carbon block filter and ultraviolet (UV) light with electronic monitoring technology in the filter cartridge.
The innovative eSpring water treatment system is the only system that uses patented eCoupled™ wireless power technology to ingeniously transmit electricity through air, water and plastic components to light the unit's UV lamp without direct-contact electrical connections.
eSpring water treatment system was the first to be certified to all 15 NSF/ANSI 401 Emerging Contaminants, which includes pharmaceuticals, pesticides, and herbicides, in addition to certifications for more than 145 health-effecting contaminants like Lead and Mercury.
eSpring was the first water treatment system to be certified to NSF/ANSI Standards 42, 53, 55, and 401.

About Amway
Amway is an $11.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. For company news, visit globalnews.amway.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion

*Based on a Verify Markets study of 2012 global sales.

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SOURCE Amway