America's Style Icon, Patricia Field, and Payless Unveil Four-Leaf Clover Charm Necklace Inspired by the Stylist's Design Work on Sex and the City 2

NEW YORK and TOPEKA, Kan., May 19 /PRNewswire/ -- America's Style Icon, Patricia Field, and long-time partner, Payless ShoeSource, unveiled today the next item under the Patricia Field for Payless designer label -- a four-leaf clover charm necklace inspired by Field's recent work as stylist and custom designer creating the fashion for the movie Sex and the City 2.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100519/CG07840)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20060627/CGTU040LOGO-b)

The silver-toned necklace features a four-leaf clover charm encrusted with multiple pave-set sparkly jewels.  The charm hangs from an 18-inch delicate textured cable chain with a lobster claw clasp and a two-inch extender, allowing the necklace to be worn long or short with a range of necklines to emphasize the unique, sparkly clover charm.  The Patricia Field for Payless necklace is available now for $12.99, while supplies last, on Payless.com and due in all stores nationwide next week.

"I love charms and believe in their value both spiritually and stylistically," said Patricia Field, who in addition to her styling and custom design work for movies and television, has been the stylist for Payless' TV and print ads, and store lifestyle signage for years.

"This necklace is inspired by my work styling the upcoming Sex and the City 2 movie.  The classic endurance of the lucky charm makes my four-leaf clover a meaningful and beautiful accessory for any woman," said Field. "I believe in the fashion democracy and making amazing fashion available for all to enjoy.  I also believe women should work to create their personal sense of style that tells their own fashion story.  And accessories are key in doing that and  Payless' seasonal collections offer a wide range of items for women to affordably complete a signature look, including my new necklace."

According to Payless, the four-leaf clover charm necklace is the first of additional charmed items to come from the Patricia Field-Payless collaboration.

"We love working with Patricia.  She is America's Style Icon and a tremendous design talent creating unique fashion stories covering everything from the big screen and TV to Payless stores," said LuAnn Via, CEO of Payless. "We are thrilled to partner with her to democratize fashion, and we are excited to bring this unique charm necklace to Payless shoppers next week."

Live Facebook Chat

Patricia Field wants to chat with you!  Shoe-lovers and accessoristas everywhere are invited to join Field in a live exchange on the Wall of Payless' Facebook page today at 4 p.m. eastern.  Field will discuss, among other things, how to use accessories to complete your signature style to tell your own fashion story, as well as  share her "faves" from the Payless Summer Collection.  Beginning at 4 p.m. eastern, submit your questions or comments on these topics and others including requests for style advice.

About Patricia Field for Payless

Field has had a long-standing and close relationship with Payless for years -- styling the retailer's ads and creating capsule collections.  In 2007, when she was nominated for an Oscar® for her costume designs for "The Devil Wears Prada," Field and Payless collaborated to create her one-of-a-kind "red carpet shoes" -- a platform heel with an ankle strap featuring an edgy mix of silver metallic and lime-colored snake skin.   The red carpet shoes became the inspiration for the Patricia Field for Payless "Holiday Red Carpet Collection" available later that year -- and the Payless designer label was born. The new four-leaf clover necklace and forthcoming charmed items are the latest from the designer, available exclusively at Payless.

About Patricia Field

Patricia Field is a native New Yorker and one of fashion's greatest visionaries. She is an Academy Award® nominated, Emmy Award® winning film and television custom designer and a boutique owner with her own clothing label.  Patricia received critical praise and raised the standards for the world of television glamour when she costumed HBO's Sex and the City television series -- dubbed the most fashionable show in television history.  She is an original founder and leader in the Fashion Democracy movement and true pioneer who has brought forth a new style of dressing to American women.

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value.  As of year-end 2009, the company operated nearly 4,500 stores.  In addition, customers can buy shoes over the Internet through Payless.com® at www.payless.com.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide.   The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing.  Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian Siriano for Payless, Patricia Field for Payless and STLP x Airwalk, among others;  Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands  including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, Lamar® and LTD®.  Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

Oscar® and Academy Awards® are registered trademark of the Academy of Motion Picture Arts and Sciences. Emmy® Award is a registered trademark of ATAS/NATAS.

SOURCE Payless ShoeSource, Inc.

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