American Honda Reports March 2015 Sales Results

Latin America - español

- Honda Fit continues to post major increases, gaining 58 percent in March on sales of 6,640 units while jumping 73.2 percent for the first quarter of 2015

- Honda Pilot had another hot winter month, netting 11,937 sales for a 34.2 percent increase

- Acura posts a month-over-month increase of 12.9 percent on sales of 14,670 vehicles in March

News provided by

American Honda Motor Co., Inc.

Apr 01, 2015, 11:44 ET

TORRANCE, Calif., April 1, 2015 /PRNewswire/ -- American Honda Motor Co., Inc. today reported March 2015 Honda and Acura vehicle sales of 126,293 units, with Honda trucks gaining 0.8 percent on sales of 51,516 units, while overall sales decreased 5.3 percent versus March 2014. The Honda Division sold 111,623 vehicles in March, a decrease of 5.2 percent for the month. The Acura brand posted sales of 14,670 units, down 5.8 percent over the same period last year.

American Honda reports March 2015 sale results; Honda Fit leads model gains with 58 percent increase.

Honda
With consumers showing a growing appetite for light trucks, the Honda CR-V and Pilot continue to set a blistering sales pace, soon to be joined this spring by the new gateway crossover, the 2016 Honda HR-V. The Fit is also maintaining tremendous momentum, gaining 58 percent over March of last year.

Honda Fit had another big month, rising 58 percent on sales of 6,640 units while jumping 73.2 percent for the first three months of 2015.
Sales of the best-selling CR-V crested 27,000 units in March.
The Pilot had another strong month posting sales of 11,937 vehicles, an increase of 34.2 percent, helping build momentum for the all-new 2016 Pilot coming this summer.
Total Honda truck sales were up 0.8 percent in March.

"With the best-selling CR-V continuing to set the industry pace for SUVs and a brand-new HR-V and Pilot on the way, we're in a great position to take advantage of the market shift toward trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "We're also pleased with the stellar growth of Fit sales and the continued strength of our entire passenger car lineup."

Acura
Acura posted a month over month sales gain as trucks continue to set the pace for the luxury SUV segment. Acura sedans continue to build momentum, led by the TLX and the redesigned, repowered ILX, which is just arriving at dealerships nationwide.

Total Acura sales are up 4.5 percent through the first quarter of 2015.
TLX notched its third straight month-over-month increase with sales of 3,430 in March.
MDX and RDX maintained a solid pace as total sales surpassed 9,400 units, even as significantly enhanced versions of each come to market.

"The continued leadership of the MDX and RDX in the luxury SUV segment demonstrates the positive direction we are taking with our Acura product lineup," said Mike Accavitti, Acura Division senior vice president and general manager. "As we turn our attention to strengthening our lineup of Acura sedans, we are buoyed by the first Pirelli World Challenge series victory of the Acura TLX GT race car as a sign of good things to come."

	American Honda Vehicle Sales for March 2015
						Month-to-Date				Year-to-Date
						March 2015	March 2014	DSR % Change**	MoM % Change	March 2015	March 2014	DSR % Change**	YoY % Change
	American Honda Total					126,293	133,318	-1.5%	-5.3%	333,943	325,354	2.6%	2.6%
	Total Car Sales					65,310	71,817	-5.4%	-9.1%	168,594	175,827	-4.1%	-4.1%
	Total Truck Sales					60,983	61,501	3.1%	-0.8%	165,349	149,527	10.6%	10.6%
	Honda				Total Car Sales	60,107	66,624	-6.2%	-9.8%	154,730	162,733	-4.9%	-4.9%
	Honda				Total Truck Sales	51,516	51,114	4.8%	0.8%	139,569	124,673	11.9%	11.9%
	Acura				Total Car Sales	5,203	5,193	4.2%	0.2%	13,864	13,094	5.9%	5.9%
	Acura				Total Truck Sales	9,467	10,387	-5.2%	-8.9%	25,780	24,854	3.7%	3.7%
	Total Domestic Car Sales					64,609	65,322	2.9%	-1.1%	166,673	159,195	4.7%	4.7%
			Honda Division			59,609	61,635	0.6%	-3.3%	153,371	150,202	2.1%	2.1%
			Acura Division			5,000	3,687	41.0%	35.6%	13,302	8,993	47.9%	47.9%
	Total Domestic Truck Sales					60,978	61,501	3.1%	-0.9%	165,344	149,527	10.6%	10.6%
			Honda Division			51,511	51,114	4.8%	0.8%	139,564	124,673	11.9%	11.9%
			Acura Division			9,467	10,387	-5.2%	-8.9%	25,780	24,854	3.7%	3.7%
	Total Import Car Sales					701	6,495	-88.8%	-89.2%	1,921	16,632	-88.4%	-88.4%
			Honda Division			498	4,989	-89.6%	-90.0%	1,359	12,531	-89.2%	-89.2%
			Acura Division			203	1,506	-86.0%	-86.5%	562	4,101	-86.3%	-86.3%
	Total Import Truck Sales					5	0	0.0%	0.0%	5	0	0.0%	0.0%
			Honda Division			5	0	0.0%	0.0%	5	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total					111,623	117,738	-1.4%	-5.2%	294,299	287,406	2.4%	2.4%
		* ACCORD				26,018	33,962	-20.3%	-23.4%	68,645	79,188	-13.3%	-13.3%
		* CIVIC				26,985	27,697	1.3%	-2.6%	66,722	71,096	-6.2%	-6.2%
		CR-Z				255	354	-25.1%	-28.0%	626	939	-33.3%	-33.3%
		* FIT				6,640	4,201	64.4%	58.1%	18,094	10,444	73.2%	73.2%
		INSIGHT				209	410	-47.0%	-49.0%	643	1,066	-39.7%	-39.7%

		CROSSTOUR				742	1,017	-24.1%	-27.0%	2,046	3,318	-38.3%	-38.3%
		* CR-V				27,618	28,657	0.2%	-3.6%	73,127	67,648	8.1%	8.1%
		ODYSSEY				11,142	11,008	5.3%	1.2%	27,088	27,832	-2.7%	-2.7%
		PILOT				11,937	8,894	39.6%	34.2%	36,881	22,031	67.4%	67.4%
		RIDGELINE				77	1,538	-94.8%	-95.0%	427	3,844	-88.9%	-88.9%

			***	Memo: Accord FHEV		948	1,346	-26.8%	-29.6%	2,585	2,781	-7.0%	-7.0%
				Memo: Accord PHEV		5	18	-71.1%	-72.2%	45	69	-34.8%	-34.8%
				Memo: Civic Hybrid		351	338	8.0%	3.8%	1,029	1,220	-15.7%	-15.7%
				Memo: Fit EV		1	37	-97.2%	-97.3%	1	100	-99.0%	-99.0%
	Acura Division Total					14,670	15,580	-2.1%	-5.8%	39,644	37,948	4.5%	4.5%
		ILX				1,554	1,683	-4.0%	-7.7%	3,505	4,141	-15.4%	-15.4%
		RLX / RL				194	387	-47.9%	-49.9%	543	1,178	-53.9%	-53.9%
		TL				16	2,004	-99.2%	-99.2%	56	4,852	-98.8%	-98.8%
		TLX				3,430	0	0.0%	0.0%	9,741	0	0.0%	0.0%
		TSX				9	1,119	-99.2%	-99.2%	19	2,923	-99.3%	-99.3%

		MDX				5,503	5,793	-1.2%	-5.0%	14,437	14,597	-1.1%	-1.1%
		RDX				3,963	4,580	-10.0%	-13.5%	11,342	10,221	11.0%	11.0%
		ZDX				1	14	-92.6%	-92.9%	1	36	-97.2%	-97.2%

			***	Memo: ILX Hybrid		4	46	-91.0%	-91.3%	12	115	-89.6%	-89.6%
				Memo: RLX Hybrid		18	0	0.0%	0.0%	53	0	0.0%	0.0%
				Memo: TSX Wagon		0	104	-100.0%	-100.0%	1	304	-99.7%	-99.7%
	Selling Days					25	26			75	75
	**** Hybrid					1,790	2,512	-25.9%	-28.7%	4,993	6,190	-19.3%	-19.3%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid