American Honda Reports December Sales

Fit sets new monthly sales record; Odyssey and Pilot sales also increase

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Jan 04, 2012, 02:36 ET

TORRANCE, Calif., Jan. 4, 2012 /PRNewswire/ -- American Honda Motor Co., Inc., today reported December monthly new-vehicle sales of 105,230, a decrease of 18.8 percent on a daily selling-rate* basis. American Honda's 2011 annual vehicle sales totaled 1,147,285, a decrease of 7.1 percent compared to 2010.

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The Honda Division's December monthly sales of 92,101 represented a decrease of 19.3 percent compared to 2010. Honda Division's 2011 annual sales of 1,023,986 decreased 6.9 percent compared to 2010. The three top-selling Honda models for 2011 were Accord, 235,625; Civic, 221,235; and CR-V, 218,373.

"As we eagerly close one of the most challenging years American Honda has weathered, we are well-positioned for a strong 2012," said John Mendel, American Honda executive vice president of sales. "Although we still had low inventory in December, our production levels are now back to normal. The new year brings the promise of positive momentum with the all-new CR-V now on sale and a concept version of the ninth-generation 2013 Honda Accord Coupe to be unveiled next week at the North American International Auto Show."

Monthly Odyssey sales increased by 13.2 percent to 11,489, and Pilot sales increased 12.6 percent to 11,641. Additional models with monthly sales gains included Fit, up 5.7 percent to 5,138, setting a new December sales record, and Ridgeline with a sales increase of 21.2 percent to 1,468.

The Acura Division's year-end sales totaled 123,299, down 8.0 percent compared to 2010 results. December Acura sales totaled 13,129, a decrease of 15.2 percent. The MDX led the division with annual sales of 43,271, followed by the TL with sales of 31,237 and the TSX with sales of 30,935.

*The annual Daily Selling Rate (DSR) is calculated with 307 days for 2011 and 306 days for 2010. December 2011 and December 2010 both included 27 selling days. All percentages represent DSR.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For December 2011
	Month-to-Date			Year-to-Date
	December	December	DSR**	December	December	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	105,230	129,616	-18.8%	1,147,285	1,230,480	-7.1%
Total Car Sales	51,485	72,905	-29.4%	606,249	691,577	-12.6%
Total Truck Sales	53,745	56,711	-5.2%	541,036	538,903	0.1%
Honda Total Car Sales	44,606	65,096	-31.5%	542,981	623,415	-13.2%
Honda Total Truck Sales	47,495	49,031	-3.1%	481,005	473,459	1.3%
Acura Total Car Sales	6,879	7,809	-11.9%	63,268	68,162	-7.5%
Acura Total Truck Sales	6,250	7,680	-18.6%	60,031	65,444	-8.6%
Domestic Car Sales *	39,700	60,081	-33.9%	477,697	569,291	-16.4%
Honda Division	36,417	56,806	-35.9%	446,460	535,242	-16.9%
Acura Division	3,283	3,275	0.2%	31,237	34,049	-8.6%
Domestic Truck Sales *	48,132	50,457	-4.6%	498,259	501,523	-1.0%
Honda Division	41,882	42,777	-2.1%	438,228	436,079	0.2%
Acura Division	6,250	7,680	-18.6%	60,031	65,444	-8.6%
Import Car Sales	11,785	12,824	-8.1%	128,552	122,286	4.8%
Honda Division	8,189	8,290	-1.2%	96,521	88,173	9.1%
Acura Division	3,596	4,534	-20.7%	32,031	34,113	-6.4%
Import Truck Sales	5,613	6,254	-10.2%	42,777	37,380	14.1%
Honda Division	5,613	6,254	-10.2%	42,777	37,380	14.1%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	92,101	114,127	-19.3%	1,023,986	1,096,874	-6.9%
Fit	5,138	4,860	5.7%	59,235	54,354	8.6%
Accord	17,667	29,457	-40.0%	235,625	282,530	-16.9%
Civic *	20,545	28,263	-27.3%	221,235	260,218	-15.3%
Memo: Civic Hybrid	565	906	-37.6%	4,703	7,336	-36.1%
S2000	2	0		5	85	-94.1%
Insight	690	1,637	-57.8%	15,549	20,962	-26.1%
CR-Z	564	876	-35.6%	11,330	5,249	115.1%
FCX Clarity	0	3	-100.0%	2	17	-88.3%
Odyssey	11,489	10,147	13.2%	107,068	108,182	-1.4%
Crosstour	1,295	2,924	-55.7%	17,974	28,851	-37.9%
Pilot	11,641	10,337	12.6%	116,297	102,323	13.3%
CR-V *	21,586	23,125	-6.7%	218,373	203,714	6.8%
Element	16	1,287	-98.8%	11,534	14,247	-19.3%
Ridgeline	1,468	1,211	21.2%	9,759	16,142	-39.7%
Acura Division Total	13,129	15,489	-15.2%	123,299	133,606	-8.0%
TL	3,283	3,275	0.2%	31,237	34,049	-8.6%
TSX	3,546	4,393	-19.3%	30,935	32,076	-3.9%
Memo: TSX Wagon	295	126	134.1%	3,210	126	2439.3%
RL	50	141	-64.5%	1,096	2,037	-46.4%
MDX	4,588	5,887	-22.1%	43,271	47,210	-8.6%
ZDX	86	253	-66.0%	1,564	3,259	-52.2%
RDX	1,576	1,540	2.3%	15,196	14,975	1.1%
Selling Days	27	27		307	306
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate