American Greetings Introduces Guitar™ Greetings that Really Rock

CLEVELAND, Aug. 24 /PRNewswire/ -- When shopping for the perfect card for a child's birthday, consumers are always looking for ways to surprise them with something fun and interactive. They want to recognize that this is an important day, let them know how special they are, and give them a big birthday smile. To help meet this need, American Greetings Corporation (NYSE: AM) has given music cards a makeover with Guitar™, an innovative new greeting guaranteed to keep them rocking long after the birthday celebration is over.

Designed to simulate the experience of playing an actual guitar, this next generation of music greetings features a telescoping card that, when pulled, extends into a mini-guitar. Once extended, the music is triggered and the birthday boy or girl can enjoy a rocking rendition of "Happy Birthday" created to coordinate perfectly with the card art. The Guitar card collection features adorable cats and hippies, as well as acoustic, electric, and rock and roll guitars.

"These cards really delight kids because there are so many surprises packed inside—from the colorful images and fun copy, to the excitement of pulling the card to reveal all four panels and unleashing the musical element. They just can't help but rock along to it air guitar style," said Carol Miller, executive director of new product concepts at American Greetings. "They'll be ready for your standing ovation and will appreciate the interactive fun that you've added to their birthday celebration."

Consumers can find Guitar birthday cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation