American Greetings Introduces a Delicious New Concept to the Card Aisle

CLEVELAND, June 28 /PRNewswire-FirstCall/ -- Receiving a birthday card is fun for many reasons, but perhaps the most important reason is that the greetings represent everything that is so great about your special day. Every birthday card recipient sees first hand just how special they are, hears the kind words of friends and family, feels loved and appreciated, and, now, they can even taste the sweetness of the incredibly thoughtful gesture. In its constant effort to bring fresh and exciting ways for shoppers to connect and celebrate, American Greetings Corporation (NYSE: AM) has introduced a memorable new experience in the card aisle with Tasties™.

Each card in the new line features a deliciously dissolvable flavor-strip, safely sealed inside, which recipients can enjoy along with the warm wishes of friends and family. These tasty surprises correspond with the art and sentiment of each card to offer the perfect recipe for a fun greeting. One birthday card in the new line features a mouth-watering image of a cupcake and reads, "If nothing else, birthdays are a great excuse to eat cake." The inside reads, "…lots and lots of cake." The dissolvable strip included encourages recipients to "take a bite," and enjoy the taste of vanilla cupcake, expanding on the fun and sweetness of the greeting. Other flavors to help consumers celebrate include everything from donut to margarita.

"Just think, haven't you ever secretly wished you could actually taste that delicious looking piece of cake on the front of your birthday card? Well, now you can literally have your cake and eat it, too," said Mary McClain, creative director, new product concepts, at American Greetings. "Consumers love giving their friends and family something that is completely new and fun, and with Tasties they can share their warmest wishes along with a sweet treat to offer the proverbial cherry on top of their thoughtful gesture."

Consumers can find the tasty new greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation