Ally Bank Announces 1 Million Customer Accounts, Launches Mobile Banking

- New mobile banking website, Android™ and iPhone® mobile banking apps for customers

- Nationwide ATM and Cash-Back Locator app available to customers and non-customers for free

- Ally Bank has seen an increase in deposits, customer accounts and maintains high CD retention rates, showing its position as a leading direct retail bank

News provided by

Ally Financial

Apr 30, 2012, 11:45 ET

MIDVALE, Utah, April 30, 2012 /PRNewswire/ -- As Ally Bank exceeds 1 million customer accounts, the Bank has seen consistent growth—including a $1.6 billion increase in retail deposits in the first quarter—and is expanding its customer-centric offerings with the launch of Ally Mobile Banking. This allows access to Ally Bank accounts anywhere, anytime from a smartphone.

To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/ally-bank-announces-1-million-customer-accounts-launches-mobile-banking-149301745.html

Ally Mobile Banking
In response to customer needs and industry trends toward direct banking[1], the release of the first phase of Ally Mobile Banking includes both Android^™ and iPhone^® mobile applications, as well as a mobile banking website (m.allybank.com) that can be accessed on any smartphone with Internet access.

Features available to Bank customers through Ally's mobile banking app and m.allybank.com site include:

Check account balances
Search transaction history
Transfer money between Ally Bank accounts
Find ATMs and cash-back locations using the phone's Global Positioning System (GPS)

Additionally, Ally Bank is offering a second app for non-customer Android and iPhone users, which will locate nearby ATMs and cash-back locations in the U.S. This app is available to the public and free to download at the App Store^SM and Google Play Store.

"We're excited to debut the first phase of Ally Mobile Banking, designed for the convenience of our customers and non-customers alike," said Diane Morais, deposits and product innovation executive, Ally Bank. "By ensuring quick and easy access to money and account information away from home, we expect Ally Bank's new apps to meet the needs of today's busy consumers."

The second phase of Ally Mobile Banking is planned to launch later in 2012 and will feature expanded capabilities including bill pay, Ally eCheck Deposit, and transfers outside of Ally Bank—to other financial institutions, or to friends and family by using Popmoney, a simple way to send money without writing a check or getting cash.

Apps and Website
To download apps, search "Ally Bank" in the App Store or the Google Play Store. Ally Mobile Banking apps are compatible with Android 2.2 and higher phones, iPhone (3GS/4) and iPod Touch^® (accessed over Wi-Fi).

To visit the mobile banking website on your smart phone, go to m.ally.com.

Ally Bank Growth and Commitment
Ally Bank has seen consistent growth each quarter. Customer accounts have grown nearly 30 percent year-over-year, illustrating the continued trend to direct banking. And, total retail deposits grew to $29.3 billion, up 25 percent from the first quarter of 2011.

The Bank has seen an expansion in its loyal customer base; the first quarter 2012 CD retention rate was 91 percent and the number of Ally Bank customer accounts increased 6 percent quarter over quarter—taking the total number of accounts above the 1 million mark.

Additionally, recent research shows a strong commitment to the Ally brand, with 60 percent of study participants reporting many reasons to continue with Ally Bank and no reasons to switch banks[2].

About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposit required to open an account, no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the Bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years, and IRA Plans and products. Member FDIC.

For more information, visit the Ally media site at http://media.ally.com or follow us on Twitter @ally.

Contact:
Beth Coggins
313-656-6964
[email protected]

Jessica Howell
313-656-6993
[email protected]

iPhone and iPod Touch are trademarks, and App Store is a service mark, of Apple Inc.
Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

[1] According to the American Bankers Association, in 2011, 72 percent of U.S. consumers surveyed prefer direct channels for their banking.

[2] Research conducted by TNS Customer Research

SOURCE Ally Financial