Allure Expands Licensing Platform With The Launch Of Branded Selfie Cases

NEW YORK, Jan. 5, 2017 /PRNewswire/ -- Allure, the first stop for beauty consumers, and Case-Mate, the industry leader in stylish smartphone accessories announces today an exclusive collaboration to launch co-branded selfie cases.

"Expanding and diversifying our business through licensing and e-commerce opportunities is an integral part of our overall brand strategy," says Allure publisher and chief revenue officer Agnes Chapski. "With the Case-Mate collaboration, we're able to venture into new territories that make sense for both the Allure consumer and our brand partners."

The Allure x Case-Mate selfie case offers adjustable, professional-grade lighting that will illuminate the user's face with a soft, flattering glow, powerful enough to take up to 2,000 selfies on one full charge; dual-layer, impact-resistant drop protection; and a built-in adjustable ring holder for added functionality, security and style.

"We at Case-Mate are thrilled to partner with the world's leading beauty expert to bring to market the industry's best product for taking selfies," says Steve Marzio CEO of Case-Mate. "Together, we have combined Case-Mate's 'on-trend' design and technology expertise with the authority of one of the leaders in print and digital content, Allure." 

Being unveiled at this year's Consumer Electronics Show in Las Vegas, the case will come in three colors: black, iridescent, and rose gold. It will be available for purchase for $70 at select retailers in the U.S. and Canada beginning in March.

"The Allure audience is mobile-first and active on social media throughout the day, so we're meeting them where they are," says Michelle Lee, the editor in chief of Allure. "With this selfie case, we're thrilled to merge functionality, inspiration, and utility in a way that's never been done before."

About Allure:
Allure is the leading voice in beauty—central to the cultural conversation about appearance and image. With a brand identity of expertise and encouragement, Allure and the Allure Best of Beauty Awards are the most trusted authority on products, innovations and trends—influencing over 60 million women to buy our recommendations annually. Through our print and digital magazine, website, social platforms, and beauty-box subscription business, Allure galvanizes 16 million consumer influencers with fresh, relatable, and visually dynamic content that underscores self-expression, diversity, and confidence.

About Case-Mate: 
Case-Mate leads the mobile-accessory category with on-trend, fashion-forward styles.  Since 2006, we've helped our consumer express their individual style without sacrificing fashion for protection. Case-Mate's trusted team of technology, design, and fashion connoisseurs have created an extensive cache of styles that let "you be you."

SOURCE Allure