Allure And BRIDES Say I Do, Partner On First Ever Bridal Beauty Box

NEW YORK, May 25, 2016 /PRNewswire/ -- Allure, the first stop for beauty consumers, and BRIDES, the most trusted bridal style authority, will collaborate for the first time on an exclusive Allure Beauty Box for Summer 2016 it was announced today by Allure Publisher and Chief Revenue Officer Agnes Chapski.  

"We are always looking for new avenues to excite our readers and generate results for our brand partners. And the Allure Beauty Box, our monthly subscription-based service offering editor-selected product samples, does just that." 

The Bridal Box is the first of many collaborations Allure has planned with other Condé Nast titles, with Beauty Boxes set to launch throughout the year with Conde Nast Traveler (Travel Essentials), Teen Vogue (Back-to-School), and GQ (Grooming).  

"We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands," says Chapski.

"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," added Michelle Myers, Publisher and Chief Revenue Officer of BRIDES. "BRIDES is the go-to resource for style-focused engaged women, and with over 2.1 million weddings per year, we know this collaboration is going to be a huge success. We're thrilled to partner with our sister brand Allure to create a beauty kit that will mean so much for a bride as she journeys to her wedding day and beyond."

This special edition Bridal Box will feature ten deluxe beauty samples curated by both Allure and BRIDES editors Michelle Lee and Keija Minor, respectively. The 5,000 custom-designed boxes will also include a mini magazine with content from both brands. The box has a retail value of $131 but is being offered at the limited collection price of $49.95.

The Allure Bridal Beauty Box will be on-sale on allure.com starting May 25, 2016 and include:

Limited Edition Bridal Beauty Box (May 2016)
- AERIN Matchbox Fragrance Gift Set 
- Fresh Black Tea Age-Delay Eye Concentrate 
- KAPLAN MD Lip 20 Gloss Deluxe Sample in Rosewood 
- Smashbox Photo Finish Foundation Primer (Oil-Free) 
- Mally Evercolor Starlight Waterproof Liner and Brush Duo in Black Navy 
- Lauren B Nail Laquer in Sunset Tower 
- Lauren B Top Coat 
- DHC Deep Cleansing Oil Facial Cleanser
- Pur~lisse White Tea Sheet Mask 
- Rimmel Wonderlash Waterproof Mascara

About ALLURE:
Allure is the leading voice in beauty — central to the cultural conversation about appearance and image. With a brand identity of expertise and encouragement, Allure and Allure Best of Beauty are the most trusted authority on products, innovations and trends — influencing over 60 million women to buy our recommendations annually. Through its print and digital magazine, website, social platforms and beauty box subscription business, Allure galvanizes 16 million consumer influencers with fresh, relatable and visually dynamic content that underscores self-expression, diversity and confidence. For more information on Allure, please visit Allure.com.

About BRIDES:
In over 80 years of publication, BRIDES, published by Condé Nast, has remained the most widely read magazine in the category and the country's foremost authority on engagement, weddings, and marriage. BRIDES is a bimonthly publication that reaches over five million readers. BRIDES.com is a leading resource for engaged women, with original content, image galleries, and more. BRIDES is available digitally for the iPad and seven-inch tablets. BRIDES stationery lines with Michaels craft stores and Checkerboard Fine Papers are available online and in retail stores across the country. For more information on BRIDES, please visit BRIDES.com.

For more information, please contact:

Erin Kaplan
Senior Public Relations Director, Allure
[email protected]
212.286.2479

SOURCE Allure; BRIDES

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