Allstar Products Group Snuggie® Brand Campaign Recognized With 2010 SABRE Award for Best Fashion and Beauty Campaign

HAWTHORNE, N.Y., May 19 /PRNewswire/ -- Allstar Products Group today announced it has been honored with one of the public relations industry's most esteemed awards, receiving a 2010 SABRE Award for "From the Couch to the Runway: The Snuggie® Blanket Fashion Show" with 360 Public Relations, Allstar Products Group's public relations agency of record.  The annual SABRE Awards recognize the best public relations campaigns of the year.  The Snuggie® Fashion Show won the Silver SABRE for best Fashion and Beauty campaign.

"'Snuggie® on the Runway' was a catalyst event and a runaway hit – rolling out the new Snuggie line in style during New York Fashion Week, increasing our fan base online, and helping to make Snuggie® a best-seller during the most important retail period of the year," said Allstar Products Group Vice President of Marketing Anne Flynn.  "360 brought us a highly creative, well executed vehicle for taking the Snuggie® brand's success to the next level and we are thrilled that our marketing team's work was recognized as the industry's best by Paul Holmes and the panel of SABRE judges."

Snuggie® online orders dramatically increased and visitors to the SnuggieFanClub.com site nearly doubled as a direct result of the Snuggie® Fashion Week activity – and Snuggie® went on to sellout at many retail channels during the holiday season.  More than 20 million Snuggie® blankets have been sold since the brand's introduction by Allstar Products Group less than two years ago.  Snuggie® has a pervasive fan following, with more than 7,000 Snuggie®-inspired videos on YouTube and nearly 200,000 fans on the official Snuggie® Facebook page.

About the SABRE Awards

The SABRE Awards are sponsored by Paul Holmes, the publisher of The Holmes Report, to recognize Superior Achievement in Branding and Reputation.  SABRE Awards are given in four categories: Gold (campaign awards), Silver (awards by industry), Bronze (public relations tactics) and Iron (public relations industry programs and products).  The 2010 SABRE Awards Dinner was held May 11, 2010, in New York.  For more information regarding the SABRE Awards, visit www.holmesreport.com.

About Allstar Products Group

Allstar Products Group, a leading consumer products company, has revolutionized today's consumer experience with the introduction of brands such as Snuggie® Blanket with Sleeves, Topsy Turvy® Planters, Bendaroos® Building Sticks, Perfect Brownie™ Pan Set, Emery Cat™ Scratching Board and Bumpits™ Hair Insert, among others.  Recognized in 2009 as "Marketer of the Year" by the Direct Response Marketing Association, Allstar Products Group has created some of the most successful and original direct-response campaigns in DRTV history.  The company's products have attracted millions of consumers and are available in the U.S. and internationally through a variety of distribution channels, including direct response television, internet and retail stores  For more information, visit www.AllstarProductsGroup.com.  Allstar Products Group is based in Hawthorne, New York.

About 360 Public Relations

360PR is an award-winning consumer lifestyle agency recognized for excellence in both social media and mass media campaigns.  360PR received four SABRE Award nominations in 2010, a Gold nomination for best Blogger Outreach campaign, two Silver nominations for best Automotive campaign and Fashion and Beauty campaign, and a Bronze nomination for best Website.  The agency's primary practice areas include Healthy Living, Home Goods, Parenting, Entertainment & Electronics, and Social Media.   Based in Boston, 360PR is a founding member of the Converge™ network of leading, independent public relations agencies.  For more information, visit www.360publicrelations.com.

SOURCE Allstar Products Group

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