Allrecipes.com Continues to Sizzle as the #1 Online Food Destination

SEATTLE, July 12 /PRNewswire/ -- Allrecipes.com, a Reader's Digest Association (RDA) brand, today announced record-breaking results for its fiscal year, which ended June 30, as the #1 website in the online food category for the 16th straight month (comScore). In the past 12 months, home cooks paid 434 million visits to the site, consuming, creating and sharing 2.7 billion pages of recipes, reviews, blog posts, and how-to guides. The site grew more than 23 percent year-over-year, marking its fifth year of sustained double-digit growth. In addition, Allrecipes.com Dinner Spinner and Allrecipes.com Dinner Spinner Pro have received more than 4 million downloads to date, reaffirming their positions as the top recipe apps in the iTunes store.

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"We are ecstatic to see the Allrecipes momentum continue as more people rely on the site as their trusted everyday food and cooking resource," said Lisa Sharples, president of Allrecipes.com. "As the most visited food website, we continue to introduce innovative new tools and resources that allow our community to discover and share food experiences, while also providing our marketing partners with fresh opportunities to reach a dedicated and loyal audience of home cooks."

International Success

Allrecipes launched its 16th international site in June, expanding its global community to include 10 million home cooks in 21 countries on four continents in the last six months. Traffic to the localized international sites has grown 157 percent from January-June 2010. Allrecipes' international expansion began in 2008, in response to surging worldwide interest in Allrecipes and social media. The international sites enable cooks around the world to connect, discover and share authentic food ideas in a trusted, online community. Localized versions include United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, Brazil, Russia, India, Mexico, Argentina, Poland and Korea.

About Allrecipes

Allrecipes, the world's largest food site, receives 434 million annual visits from home cooks who discover and share food experiences through recipes, reviews, photos, profiles, and blog posts. For 14 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes has 16 international sites around the world providing insights into the kitchens and cooking passions of home cooks everywhere. Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

About Reader's Digest Association, Inc.

RDA is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. The company builds multi-platform communities based on branded content. With offices in 44 countries, it reaches a customer base of 130 million in 78 countries. It publishes 92 magazines, including 50 editions of Reader's Digest, the world's largest-circulation magazine, operates 78 branded websites and sells 40 million books, music and video products across the world each year. Further information about the company can be found at www.rda.com.

SOURCE Allrecipes.com