all(R) Invites First-Time Moms to 'Lighten Their Load'

WILTON, Conn., May 17 /PRNewswire/ -- With experience comes wisdom — ask any second-time mom.  Yet, first-time moms can't help but make decisions based on what they think they are supposed to do, purchasing the latest and greatest in baby books, baby gadgets and for-baby-only products. So, how can new moms ensure they aren't overwhelmed by abundant advice and inundated with unnecessary items?

To help new moms, all® Free Clear - the number one choice of moms - is teaming up with Kerry Colburn, author of "How to Have Your Second Child First," and creating a forum at www.facebook.com/alllaundry for first-time moms to share tips and seek out advice from other moms who have been there before.

"Second- and third-time moms tend to agree that the baby period gets easier - and more fun - each time," said Colburn.  "Calm and confidence are powerful ingredients to help moms determine what's important and what's not."

all® Free Clear is the number one free clear detergent, and is pediatrician and dermatologist recommended for sensitive skin.  It is free of perfumes and clear of dyes and gently lifts away tough baby stains.  Importantly for new moms on a budget, all® Free Clear costs up to fifty percent less than Dreft®.

"With all® Free Clear, mom never needs to separate baby's laundry from the rest of the family's and can still feel good about doing the best for her newborn," said Kevin Keating, Marketing Director, Sun Products Corporation. "With all® Free Clear, mom gets the whole family's wash clean, while still caring for newborn's sensitive skin."

To share tips with each other and to hear more of what Colburn has to say, moms can visit www.facebook.com/alllaundry.  There, both first-time and experienced moms can help each other save time and money, while still showering their newborn with all that it needs. The all® Facebook page will also provide money saving advice and a downloadable coupon will launch later this week.

Consumers can also visit all-laundry.com for more information.

About The Sun Products Corporation

The Sun Products Corporation, headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual net sales of more than $2 billion, the Company's portfolio of products are sold under well known brands that include all®, Snuggle®, Sun®, Wisk®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for the majority of retailer brand laundry and dish products in North America. For more information visit: www.sunproductscorp.com

About Chronicle Books

One of the most admired and respected publishing companies in the U.S., Chronicle Books was founded in 1967 and over the years has developed a reputation for award-winning, innovative books. Recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes much admired illustrated books and gift products in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed children's titles. Chronicle Books' objective is to create and distribute exceptional publishing that's instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com.

SOURCE The Sun Products Corporation