Allison Cerra to Keynote MARKETING WORLD 2010 - San Francisco: A Frost & Sullivan Executive MindXchange

MOUNTAIN VIEW, Calif., April 13 /PRNewswire/ -- Frost & Sullivan is pleased to announce Allison Cerra, Chief Marketing Officer, Americas Region, Alcatel-Lucent as a keynote speaker MARKETING WORLD 2010 – San Francisco: A Frost & Sullivan Executive MindXchange, to be held May 3, 2010 in San Francisco, CA. The event gathers the industry's leading thought leaders and executives to share smart strategies for customer profitability

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Cerra's keynote presentation, CEO Expectations: How Marketing Must Drive Growth Today, presents a how-to guide to synch marketing initiatives with CEO strategy, tools to optimize the marketing mix and maximize return on investment with a reduced marketing budget, and how to appropriately evaluate brand building and thought leadership programs during an economic downturn.

Cerra brings more than 15 years of telecommunications industry experience within service and equipment provider organizations to her position as Chief Marketing Officer for the Americas region at Alcatel-Lucent. In this role, Cerra is responsible for regional marketing activities to support service providers in the areas of strategic and customer marketing, operations, intelligence, and communications.

MARKETING WORLD 2010 – San Francisco: A Frost & Sullivan Executive MindXchange, is packed with extraordinary networking opportunities, best practices and next practices to uncover new market opportunities that will help companies to prosper in 2010.  For the complete agenda and additional information, please visit www.frost.com/mar-sf. To register, contact Matthew McSweegan at 212-967-2553 or [email protected] and mention this release to receive substantial savings to attend the event.

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