Alcantara Champions Design And Fashion In Milan

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May 13, 2015, 11:12 ET

MILAN, May 13, 2015 /PRNewswire/ -- Alcantara, headquartered in the city of Milan, has enjoyed a strong presence at Expo Milano 2015 and Milan Design Week 2015.

At Expo Milano 2015, "Alcantara, Technology of Dreams" is the theme for the company's exhibition arranged with the Municipality of Milan's Department of Culture, and the Palazzo Reale.

The annual Milan Design Week festival, called Fuorisalone, took place in April, but its positive impact on the city's residents and visitors goes on for months with new enterprises such as the Alcantara Concept Store in Milan's fashion district at Via Pietro Verri 8 at San Pietro all'Orto open to the public through September.

Alcantara's exhibit at Expo Milano is located in the rooms of the former Prince of Milan's apartment in the Royal Palace. The exhibit was developed by six designers who are leaders in areas of fashion, lighting, interior design and exhibition design. The designers were asked to interpret the concepts of beauty, flexibility, touch and feel, envelopment and transformability -- all characteristics of the Alcantara stylistics.

"Sponsoring an exhibition that takes Alcantara into the Royal Palace, a place of immense historical and cultural significance, to interpret the close ties existing among technology, art, industry and innovation is gratifying for all of our Alcantara employees," said Andrea Boragno, CEO and chairman of Alcantara.

The curators of the Expo Milano exhibit are Giulio Cappelini and Domitilla Dardi. Cappelini was recently selected by Time Magazine as one of the 10 global trendsetters in fashion and design. Darda has a Ph.D in the History of Architecture. Since 2010, she has served as the editor of Flash Art Design Magazine.

The Alcantara exhibit is available to the public through May 31, 2015.

The Alcantara Concept Store which opened during Milan Design Week, features the company's Metamorphosis collection, including creations by stylist and designer Rebecca Moses who has designed hand bags and covers for iPhones and iPads, as well as other accessories.

The store also is featuring capsule collections by creative artists Alessandro dell'Acqua, MSGM, Giannico, Superduper Hats and Paula Cademartori. These designers were selected by Vogue Italia to create one-off pieces using Alcantara material. The Alcantara Concept store is open to the public until September 30, 2015.

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About Alcantara^® material

Multiple souls, countless applications, unique sensations, sustainability and distinctive Italian style in a unique material: Alcantara. Beautiful, elegant, as soft as silk and versatile as wax, Alcantara is delicate, but only apparently. As certified by extensive laboratory testing, the material, in fact, is characterized by unrivalled strength and durability. This unprecedented combination of sensoriality, aesthetics and functionality makes Alcantara the preferred choice of all those who want to fully enjoy the products they use on a daily basis, with total respect for the environment. Alcantara has been certified Carbon Neutral since 2009.

Alcantara partners with top and high-end brands in various fields. Whether it is an outfit, a hand bag, a sofa, the seat of a car or a tablet cover, it turns everything it touches into something unique and unrepeatable. Alcantara has an impressive technological know-how that allows it to satisfy both technical and style-related needs. Thanks to its Applications Development Centre, Alcantara can develop colours and products upon request, following the most complex briefs. It is an extraordinary achievement, made possible by the continuous merge between Italian craftsmanship and cutting-edge innovation.

Alcantara S.p.A. – www.alcantara.com

Founded in 1972, Alcantara represents a prime example of Italian-produced quality. As registered trademark of Alcantara S.p.A. and result of a unique and proprietary technology, Alcantara^® is a highly innovative material, offering an unrivalled combination of sensory, aesthetic and functional qualities. Thanks to its extraordinary versatility, Alcantara is the choice of leading brands in a number of application fields: fashion and accessories, automotive, interior design and home decor, consumer-electronics. These features, together with a serious and certified commitment in terms of sustainability, make Alcantara a true icon of contemporary lifestyle: the lifestyle of those who want to fully enjoy their everyday life, respecting the environment.

Since 2009 Alcantara is certified "Carbon Neutral", having defined, reduced and offset all the CO₂ emissions derived from its activity. In 2011 the analysis was extended to the whole product lifecycle, including also use and disposal phases ("from cradle to grave"). To mark out the path of the company in such a field, every year Alcantara draws up and publishes its own Sustainability Report, certified by TUV SUD international authority and available also on the corporate website.

Headquartered in Milan, Alcantara production site and R&D department are located in Nera Montoro, in the heart of Umbria Region (Terni).

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SOURCE Alcantara S.p.A.