Alberto VO5 Celebrates Its 60th Birthday With Petition For A Star On Hollywood Boulevard

STAMFORD, Conn., April 6, 2015 /PRNewswire/ -- Alberto VO5 today announced its 60^th birthday celebration with a Facebook-based petition for a star of its own on Hollywood Boulevard.  The legendary brand was created in 1955 after a Culver City chemist named Alberto developed a landmark treatment with five vitamin oils that kept TV starlets' hair, prone to breakage under Hollywood's harsh lights, healthy and looking beautiful.  It's been lights, camera, action for VO5 ever since.    

Sixty years later, The VO5 Secret -- Five Essential Vitamins, a proprietary, restorative, natural oil-based blend of vitamins E, H, C, B5 and B3 --  continues to infuse a full line of innovative women's and men's haircare products.  The formula became the basis for VO5 Hot Oil (1975), the once weekly, nearly instant, at-home pre-treatment revolution still making new fans, and for VO5 Salon Series (2013), a more upscale full line of shampoos, conditioners, treatments and styling products that added 11 Revitalizing Oils for salon-caliber results at anything but salon prices.  2015 has brought Shine, Glow and Go Beauty Oil, satisfying the hair and skin moisturizing needs of today's savvy, no-time-to-spare women, without pore-clogging mineral oils.

"Alberto VO5 was literally born in Hollywood and has played a starring role in American haircare ever since, which makes a Lifetime Achievement Award in the form of a hard-earned star on Hollywood Boulevard entirely fitting, and inspirational," said Nina Riley, Vice President of Marketing of High Ridge Brands, owner of the VO5 brand.  "This brand is an American success story through and through, borne of innovation and a 60-year commitment to making healthy, beautiful hair accessible to all."

Supporting VO5's quest for a star is simple as visiting the VO5 Facebook page and checking the box on the petition.  The page will spotlight facts about VO5's early days and 50's-era Hollywood all month long.  Additional historical background about the brand can be found on the VO5 website, including links to nostalgia-packed, rabbit ears-era TV ads. 

Virtual signatures via the Facebook drive will be compiled throughout 2015 and presented to Hollywood Walk of Fame organizers.  Beauty fans everywhere are encouraged to show their support and spread word about the drive by using the hashtag #VO5is60.

The VO5 5 Essential Vitamins

Alberto VO5's formula, and what its name stands for, is a proprietary blend of five essential vitamins (E, H, C, B5 and B3) that help nourish, moisturize and hydrate your hair and skin.  That's the secret of VO5 (well, a secret, no more)!

About High Ridge Brands

Headquartered in Stamford, CT, High Ridge Brands owns the Alberto VO5® brand in the U.S. and Puerto Rico, Rave® hair care products globally, as well as the Zest® and Coast® personal cleansing brands in the U.S. and Canada.  For more information, please visit www.highridgebrands.com.

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SOURCE Alberto VO5

Related Links

http://www.vo5haircare.com