Alaska Airlines Eases Travel with Debut of Preferred Plus Seating Selection

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May 14, 2015, 08:00 ET

SEATTLE, May 14, 2015 /PRNewswire/ -- Customers who like a little extra legroom now have more choices when flying Alaska Airlines, with the launch of Preferred Plus seating. Starting today, the bulkhead and exit row seats will be available to all customers for paid upgrades after Mileage Plan MVP, MVP Gold and MVP Gold 75k members have had an opportunity to reserve them.

Preferred Plus upgrades begin at $15 plus tax, and include a complimentary cocktail or glass of wine or beer, up to eight inches of extra legroom and priority boarding. Upgrades for rows 6, 16 and 17 can be purchased within 24 hours before check-in at www.alaskaair.com, through the Alaska Airlines mobile apps and at the airport, when available. Previously, only Mileage Plan elite-level customers had access to reserve these seats. Upgrades for elites are, and will continue to be, complimentary from the time of booking through departure.

"At Alaska, we're all about making the travel experience better for our customers," said Sangita Woerner, Alaska's vice president of marketing. "As someone who always appreciates more flexibility and choices when traveling, I know Preferred Plus seating will be a welcome addition for our customers."

Alaska offers all customers easy main cabin seat selection at no cost on alaskaair.com or using the Alaska Airlines mobile app during the 24-hour check-in window. Customers may also purchase first class upgrades when available, on a first-come, first-served basis during the 24-hour check-in window. Seats outside of the Preferred Plus sections may also be selected at no cost at the time of booking.

On the blog: Travel like a pro: How to snag a better seat on the airplane

Customers on Alaska flights enjoy Alaska Beyond, a new flight experience featuring direct-to-your-device entertainment; Pacific Northwest-inspired food and beverages; custom, power-equipped leather seats and Alaska's award-winning service.

	Seat pitch/leg room	Recline	Perks
Preferred Plus	36-40 inches	3 inches*	Free drink, early boarding
Main Cabin	31-32 inches	3 inches	Free advance seat selection

* Row 16 does not recline.

Answers to frequently asked questions are available at bit.ly/Preferred_Plus.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with its partner regional airlines, serves more than 100 cities through an expansive network in the United States, Canada and Mexico. For reservations, visit www.alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at www.alaskaair.com/newsroom.

SOURCE Alaska Airlines