African American Office of Gay Concerns and the Mayor's Office LGBTQ Commission Launch 'Status Is Everything' HIV Testing Campaign
To Increase HIV Testing Rates in Newark 'Status Is Everything' Pioneers New Media, Text Messaging, and Social Media
NEWARK, N.J., Jan. 27 /PRNewswire/ -- On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org) and Newark's LGBTQ Commission will kick-off "Status Is Everything", a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24. This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers - text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.
Social Media |
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Twitter - http://bit.ly/69k7mP |
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Facebook - http://bit.ly/SIEFacebook |
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YouTube - http://bit.ly/SIEBernard1 |
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Causecast - http://bit.ly/SIECausecast |
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The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven "friendly reminder" e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and lightrail signs.
WHEN: THURSDAY, FEBRUARY 4, 2010 |
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8:30AM - 10:00AM - NETWORKING CONTINENTAL BREAKFAST |
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Newark City Hall, Rotunda, 920 Broad Street, Newark, NJ |
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Open To All |
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11:00AM - PRESS CONFERENCE |
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Newark Municipal Council's Chamber, Room 221, 920 Broad Street, Newark, NJ |
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Open To All |
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Speakers |
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Mayor Cory A. Booker, City of Newark |
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Mildred Crump, President, Newark Municipal Council |
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Laurence Ganges, MSW, Assistant Commissioner, New Jersey Department |
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of Health and Senior Services: Division of HIV/AIDS Service |
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Gary Paul Wright, Executive Director, AAOGC |
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Kimberlee S. Williams, Principal and Marketing Director, FEMWORKS |
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Danielle Bush, Counseling, Testing and Referral Services Manager, North |
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Jersey Community Research Initiative (NJCRI) |
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Dwight Peavy, Executive Director, Newark EMA HIV Health Services |
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Planning Council |
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Timothy Daniels, Campaign Model and Spokesperson |
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2:00PM - 3:00PM - MOCK HIV TEST SESSION FOR B-ROLL |
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North Jersey Community Research Initiative (NJCRI) - 393 Central Avenue, Newark, |
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NJ 07102 |
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- Media Only Please - |
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Interviews |
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Timothy Daniels, "Status Is Everything" Spokesperson |
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Danielle Bush, NJCRI |
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Brian McGovern, Executive Director, NJCRI |
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Gary Paul Wright, Executive Director, AAOGC |
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Concerns |
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6:00PM - LGBTQ COMMUNITY SOCIAL MIXER |
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The Spot, 45 Commerce Street, Newark, NJ |
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Open To All To Attend |
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WHERE: Please see WHEN section. |
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SOURCE African American Office of Gay Concerns
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