ADVR Unveils First Discovery Marketing Engine for Virtual and Augmented Realities

SAN FRANCISCO, March 30, 2017 /PRNewswire/ -- ADVR today announced the launch of the first discovery marketing engine for virtual and augmented reality applications. Backed with $3 million in initial funding from a cadre of institutional and angel investors, ADVR is led by a team of games industry veterans, VR design and monetization experts. A content-marketing platform for creating branded stories or complementary in-world experiences that fit naturally within different realities, the ADVR solution is delivered via an SDK packed with intelligent monetization and measuring tools that make it effortless to transform virtual spaces into personalized discovery ecosystems, allowing developers to build a thriving business and brands to exist in thousands of virtual worlds.

Using never-before-seen technology to capture what users like and dislike, including artificial intelligence and advanced machine learning, the ADVR platform lets developers and marketers tap into analytics which can only be derived from VR environments to target content to individual users at scale. The platform can be used to deliver dynamic content, sponsored content, and game mechanics that increase engagement and retention, and actually enhance rather than disrupt the experience of gamers and other VR enthusiasts.

"ADVR is all about self-directed discovery that puts users in control so they not only find content they want and like, but can choose whether or not they actually interact with it," said Arnaud Dazin, co-founder and CEO at ADVR. "Nothing is more sincere than genuine passion, and ADVR helps developers and marketers put a piece of themselves into their content marketing so it truly comes alive."

ADVR was created in response to two critical obstacles that have so far held back virtual developers and marketers from achieving profitable VR business models. Currently, there is no scalable solution for VR developers and publishers to earn reliable revenue and keep the ecosystem growing both inside and outside their VR worlds. Moreover, the failure of marketers to insert content without breaking the in-world experiences of users has resulted in deep distaste for advertising and other kinds of promotion.

Built on a platform-agnostic delivery model, ADVR allows 3D and 2D content to be modified on the fly for a consistent experience on any device and across any VR-enabled world, making it possible to create protracted stories that persist across multiple realities. In addition, the platform provides a full suite of analytics tools and resources that can be used by marketers to modify campaigns across other traditional marketing channels, and by developers to make decisions about design, testing and merchandising.

The company is founded and led by a trio that includes CEO Arnaud Dazin, an internationally sought-after engineering architect who has been at the forefront of free-to-play's rise for both desktop and mobile. He is joined by My N. Tran, chief product officer, who is a world-renowned monetization game designer with three top-100 grossing mobile titles and was named one of Fast Company's "Designing Women". Also at the helm is Steve Ip who heads up strategy and partnerships, boasting an impressive viral-content marketing background with millions of organic impressions from various music projects, viral videos, published articles and independent games.

Media assets including video and images can be found in the ADVR Media Kit.

About ADVR
ADVR is the first discovery marketing engine for virtual and augmented reality applications. A content-marketing platform for creating branded stories or complementary in-world experiences that fit naturally within different realities, the ADVR platform provides an SDK packed with intelligent monetization and measuring tools that make it effortless to transform virtual spaces into personalized discovery ecosystems. The platform can be used to deliver dynamic content, sponsored content, and game mechanics that increase engagement and retention, allowing developers to build a thriving business and brands to exist in thousands of virtual worlds. A venture-funded company, ADVR is based in San Francisco.

ADVR is a trademark or registered trademark of ADVR Inc. in the United States and/or other countries. All other trademarks or registered trademarks are property of their respective holders.

SOURCE ADVR

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