ADTRAN Wins 2010 Stevie Award for CRM Implementation and User Adoption Program of the Year for its Salesforce.com Implementation

SAN FRANCISCO and HUNTSVILLE, Ala., April 16 /PRNewswire-FirstCall/ -- Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced that salesforce.com customer ADTRAN, Inc. (Nasdaq: ADTN) has received the 2010 Stevie Award for CRM Implementation and User Adoption Program of the Year. The 4th annual Stevie Awards for Sales & Customer Service recognizes the accomplishments of sales, customer service, and call/contact center professionals worldwide.

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Success in the Cloud:

ADTRAN deployed Sales Cloud 2 to enable its sales teams to adapt quickly to new products and territory re-alignments and execute efficient partner management amidst market change. Via Sales Cloud 2, the Salesforce Partner Portal, and customized business applications from salesforce.com's AppExchange, ADTRAN achieved the following results:  

• 25 percent increase in partner recruitment
• Record sales of growth products in reseller channel
• 90 percent adoption rate of the Sales Cloud from its new sales team
• Pipeline tracking rolled out across 1,600 opportunities in only three days
• More than 100 percent increase in lead generation funnel during first seven days of its fourth quarter as compared to its previous quarter's entire reporting period

Comments on the News:

• "We are extremely honored to be recognized for our CRM efforts with a 2010 Stevie Award," said Gary Bolton, vice president of Global Marketing, ADTRAN. "Our goal is to enable our partners and sales team with high quality leads from state-of-the-art marketing automation systems. We view this as an investment in our business – one that is already paying off."
• "It's a tremendous honor to have our customer, ADTRAN, recognized for its Sales Cloud 2 implementation," said Marc Benioff, chairman and CEO of salesforce.com. "ADTRAN is a great example of a forward-looking organization leveraging cloud computing to drive innovation across its organization and generating strong results."

About the 2010 Stevie Awards:

• The Stevie Awards are considered the world's premier business awards, and are conferred in four programs including the Stevie Awards for Sales & Customer Service, The American Business Awards, The International Business Awards, and the Stevie Awards for Women in Business.
• Members of the Awards' Board of Distinguished Judges & Advisors and their staff selected Stevie winners from among the Finalists. Finalists were chosen by business professionals nationwide during preliminary judging.
• Details about the Stevie Awards for Sales Customer Service and the list of finalists in all categories are available at http://www.stevieawards.com/sales .

Additional Resources:

• A snapshot of the ADTRAN story is available here: http://www.salesforce.com/customers/hi-tech-hardware/adtran.jsp
• Follow salesforce.com on Twitter @salesforce

About ADTRAN

ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions for use in the last mile of today's telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across copper, fiber, and wireless network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide. For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email at [email protected]. On the Web, visit www.adtran.com.

About salesforce.com

Salesforce.com is the enterprise cloud computing company. Based on salesforce.com's real-time, multitenant architecture, the company's platform and CRM applications (http://www.salesforce.com/crm/) have revolutionized the way companies collaborate and communicate with their customers, including:

• The Sales Cloud, for sales force automation and contact management
• The Service Cloud, for customer service and support solutions
• Chatter, for social collaboration
• The Force.com platform, for custom application development
• The AppExchange, the world's leading marketplace for enterprise cloud computing applications

Salesforce.com offers the fastest path to customer success with cloud computing. As of January 31, 2010, salesforce.com manages customer information for approximately 72,500 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Copyright (c) 2010 salesforce.com, inc. All rights reserved. Salesforce and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

SOURCE salesforce.com

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