Activate Launches Self-Guided Lead Intelligence System That Drives Higher Quality Demand for B2B Tech Marketers

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May 19, 2016, 10:00 ET

NEW YORK, May 19, 2016 /PRNewswire/ -- Activate, a leading B2B marketing services company, announced today that it is introducing Activate Lead Advance, a compelling new demand generation service that uses interactive, real-time, self-guided qualification to provide highly convertible leads. By engaging tech buyers with content that allows them to self-qualify as active buyers, Lead Advance produces quality leads that convert to sales pipeline at a higher rate than standard demand generation practices.

"We're thrilled to introduce Activate Lead Advance, a truly innovative lead generation system which delivers more engaged and informed leads," said Martha Schwartz, President and co-founder of Activate. "For too long, marketers have had to rely on either 'spray and pray' promotional tactics or inferred intent through anonymous behavioral data. Lead Advance enables marketers to get direct buying-readiness insights as their leads engage with content, generating more productive conversations and greater pipeline for Activate clients."

Activate Lead Advance has several key components that make it effective:

Self-guided, interactive landing page
User-lead asset selection qualifies users according to their interest/use case
Identifies where the respondents are in the buying stage
Informative landing pages add engagement before download
Responsive design engages on all platforms
System delivers detailed reporting on leads by buying interest

"Pre-sales of Lead Advance have been incredibly strong, with several leading tech companies placing orders even as we finalized product development," said Edward Grossman, CEO and co-founder of Activate. "Our relentless pursuit of pipeline-driving products and services, such as Lead Advance, is the cornerstone of our rapid growth."

For more information, visit ActivateMS.com or contact Martha Schwartz at [email protected].

About Activate:
Activate Marketing Services (http://www.activatems.com) provides content-powered lead and marketing services for business technology marketers, based on a unique combination of buyer insights, high-performance content, event services and lead-nurture technologies. The company develops detailed buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process, and then nurtures the resulting relationships across live, mobile and online platforms to convert prospects into customers. Founded by a team of high-tech media executives with deep expertise in editorial, marketing and technology, Activate's formula for high-performance marketing connects messaging, marketing and measurement to deliver bottom-line results.

SOURCE Activate