Action Sports Industry Veterans Launch New Eyewear Company

HERMOSA BEACH, Calif., Aug. 19 /PRNewswire/ --  A team of the action sports industry's top minds have joined together to launch dizm, a new venture to design and distribute fashion-forward sunglasses.

(Photo: http://photos.prnewswire.com/prnh/20100819/LA52558)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100819/LA52558)

"We've got a team featuring the best of the best – business minds, design minds, marketing minds – it's an exciting enterprise," says Jonas Lee, General Manager of the new company. The team includes Tom Akeley (former CEO and owner of Pro-Tec), Jonas Lee (former category manager for Vans Snow), Chris Moloney and Steve Chang (product development and industrial designers for Pro-Tec, Vans, K-Swiss, Sole Technologies and others) and sales and marketing expert Travis Nohe (Volcom, Sole Technologies, DC). The team is rounded out by Linda Larson (operations and finance), and in-house support staff.

The dizm team compiled the best sunglass designers and manufacturers, and sought out the best operations and marketing experts from within the eyewear and action sports industries. Says owner Akeley, "Early reaction from the marketplace has been nothing but positive. I'm the most excited I've been in years."

Lee adds, "We are excited to bring our sunglasses to market. We feel the styles and colors are fresh and definitely set us apart from other brands on the shelf. dizm sunglasses are going to be known for their look, quality, and fine detail. At every price point, consumers deserve great fit and great design. Our team understands that both of these attributes are equally important for the success of the brand."

dizm is headquartered in Hermosa Beach, California and has already begun distribution of its sunglasses throughout Southern California and the Sunbelt states. Product photos, samples and company information are available upon request. For more information about the dizm brand, products, sponsorships and more, visit www.dizmeyewear.com.

SOURCE dizm

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