Acronym Media Wins HSMAI Gold Adrian Award for Outstanding Search Marketing Strategy

NEW YORK, Nov. 30, 2010 /PRNewswire/ -- Acronym Media, Inc. (www.acronym.com), the global agency leader in Search Engine and Keyword-Driven Marketing™, today announced it has been named the winner of the HSMAI (Hospitality Sales & Marketing Association International) Gold Adrian Award for exemplary search marketing strategy. The Adrian Awards – now in its 54th year – is the world's largest and most prestigious travel marketing competition.

The Gold Award recognizes Acronym Media's breakthrough strategy and execution for the luxury wedding site of the Four Seasons Resort Hualalai at Historic Ka'upulehu. Key customer and website insights – gained through a partnership with sister company ROI Labs, a leading web analytics consulting firm – guided keyword research, paid search optimization and user interface testing decisions. These efforts helped Four Seasons combat the effects of the ongoing global recession, which had disrupted the market for destination weddings and made the already elusive luxury traveler even harder to target.

"We're honored to be recognized with a Gold Adrian Award by HSMAI," said Anton E. Konikoff, Acronym's CEO. "We're constantly striving to create solutions that deliver outstanding results for our global Clients. This award reflects the power of our long-term partnership with Four Seasons and serves as an example of an integrated approach to online marketing driven by keyword intelligence."

This year's competition attracted nearly 1100 entries and was judged by top industry executives. Acronym will officially receive its award during the HSMAI Adrian Awards Gala, to be held January 31, 2011, at the New York Marriott Marquis.

About Acronym Media

Acronym Media is an independent, global Search Engine and Keyword-Driven Marketing™ agency, headquartered in New York with operations in the U.S., U.K., Canada and Singapore. Consistently rated as a "Top 10 Search Engine Agency" by Advertising Age, Acronym offers Clients over 15 years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

About ROI Labs™

ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs leverages cutting-edge technology and 15 years of experience to deliver the practical recommendations needed to craft smarter marketing strategies – ones that drive results and revenue.

SOURCE Acronym Media

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