Academic Partnerships, LLC Names RAZOR Agency of Record

DALLAS, Sept. 29 /PRNewswire/ -- RAZOR, the Dallas-based marketing agency, has been named an agency of record for Academic Partnerships, LLC (AP), which provides global access to quality, affordable, higher education.

Today, over 30 million qualified students are unable to find space in universities. AP markets flexible and affordable degree programs offered by private and public state universities, to individuals looking to advance their education.  Academic Partnerships provides its partner universities with the tools and resources they need to expand the delivery of their online programs both locally and internationally.

"We are very excited to be partnering with RAZOR," said Darren Waxman, Vice President of Marketing. "We conducted a thorough agency review and RAZOR clearly understood our business needs.  They offer a unique and compelling value proposition, as well as strong proof of performance with other clients."

"Online programs make up one of the fastest growing areas in education," said Tom Cole, President, RAZOR. "It is a highly competitive area and we are excited to capitalize on our customer-intelligent marketing approach to generate results for Academic Partnerships."

About Academic Partnerships, LLC

Dallas-based Academic Partnerships, LLC (www.academicpartnerships.com), using the latest distance learning technologies, supports the efforts of its partner colleges and universities to deliver high-quality, accredited online programs with the goals of expanding access, increasing enrollment and promoting student success.

About RAZOR

RAZOR is a seven-year-old marketing agency that leverages customer intelligence to help marketers make better decisions and generate better results in an increasingly complex selling environment.    RAZOR optimizes customer engagement across all digital and traditional media to increase customer profitability and improves spending effectiveness to increase ROI. The company has grown quickly to projected 2010 billings of $294 million, representing brands such as Nestle Purina, Domino's Pizza, Rent-a-Center, Dave & Buster's, The Cheesecake Factory, Zipcar and Wendy's. For more information, visit www.razordriven.com

SOURCE RAZOR

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