ABF Takes Brazil Pavilion to 2012 Franchise Expo Paris

USA - English

• Brazil - Português

SAO PAULO, March 16, 2012 /PRNewswire/ -- The Associacao Brasileira de Franchising (ABF) and a group of Brazilian companies are going to participate in Franchise Expo Paris, which will take place on March 18th to 21st in Paris, France.

The Brazilian companies that will be present at the event are Global Franchise, MegaMatte, City Shoes, Yes!, MaxCenter and Container Store.

The aim of the delegation is to provide information on Brazil's franchising system at this fair, which is one of the most important franchising business fairs in the world.

The representatives of the ABF, with the support of the Brazilian Embassy in France, will also present a workshop for government officials, businessmen and local investors on the performance of Brazilian franchising.

The presence of the Brazil Pavilion at Franchise Expo Paris is the result of an agreement signed between the ABF and APEX-Brasil (Agencia Brasileira de Promocao e Exportacao), which supports the internationalization of Brazilian franchise networks.

According to the executive director of the ABF, Ricardo Camargo, Brazilian franchising is recognized worldwide for its creativity and quality standards. As of now, 91 Brazilian networks are present abroad and operating successfully on all continents. "We have high expectations for participation at this event, and we want to introduce our national franchising as an attractive differential to French investors and to all of Europe," he affirms.

Brazilian franchising closed 2011 with billing of US$ 88.8 billion. The nearly 2 thousand brands employ more than 840 thousand people throughout Brazil.

The executives of the Associacao Brasileira de Franchising are available to the press for interviews on the market and expectations for coming years. To pursue this, please get in touch with Debora Freire - +55-11-5505-8922.

More information:
Associacao Brasileira de Franchising: www.portaldofranchising.com.br
Franchise Expo Paris 2012: http://www.franchiseparis.com/

Information for the press: DFREIRE Comunicacao & Negocios
Tel. (+55-11) 5505-8922
Debora Freire – [email protected]
Mariana Campos – [email protected]
Isabelle Kahakura – [email protected]

SOURCE ABF