A New Look at Merchant Remote Deposit Capture (RDC) - Getting Merchants to Use the Service: MarketsandMarkets

DALLAS, Texas, May 11, 2010 /PRNewswire/ -- RDC growth from 2004 to 2008 has been an impressive 70% per year. The initial adoption was among the banks and financial institutions as branch deposit capture. This was followed by the adoption of the bank's commercial base wherein the major targeted segment was big businesses where banks held their core deposit and asset base. As banks turned their focus to merchants, they initially targeted small and medium size businesses with annual revenue of $1 million to $25 million. While the adoption has lagged behind expectations, 2% in 2007, this segment of the market is beginning to see value in the solution and adoption is on the upswing, currently around 30%. The big unknown, the micro business segments with annual revenue of $25,000 to $1 million, represents 70% of all printed checks, and promises to be an attractive market if banks can learn how to crack it.

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The total number of businesses in the US is around 24 million, of which around 17 million are eligible for the RDC solution. With the launch of RDC it was expected that by 2012 it will tap the huge potential segment. However, low adoption rate has led to an 'opportunity gap' here. The opportunity gap also arises from the currently inefficient channel of marketing RDC, the failure to deploy scanners to the end-users, and the lack of training and awareness.

The objective of the report is to provide the most effective channel and message, the target market, and provide an insight into the decision making process. Our report, A New Look at Merchant Remote Deposit Capture, Getting Merchants to Use the Service, will help Financial Institutions to gain a better understanding of what they can do now to increase the RDC penetration.

    Scope of the report

    - Strategy Formulation - Market definition, industry overview, market
      size, key drivers, and issues related to the adoption of the remote
      deposit capture among merchants
    - Business Models - Live business case studies on go-to-market
      strategies, and on challenges during RDC deployment
    - Vendor Analysis - Vendor profiling, vendor benchmarking and analysis

Analyst Briefing on A New Look At Merchant Remote Deposit Capture (RDC) - Getting Merchants to Use the Service to be held on 15th June 2010

The Banking and Financial practice at MarketsandMarkets is pleased to announce its Analyst Briefing Presentation on A New Look At Merchant Remote Deposit Capture (RDC) - Getting Merchants to Use the Service to be held on 15th June 2010. The briefing on A New Look At Merchant Remote Deposit Capture (RDC) - Getting Merchants to Use the Service will benefit banks, ISO's and other financial institutions.

To register for this briefing, please click here: http://www.marketsandmarkets.com/AnalystBriefing/remote-deposit-capture.a sp

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About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting company based in the U.S. We publish strategic advisory reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services.

M&M Banking and Financial Services practice recognizes the challenges that financial institutions face bringing the right products to market. Our reports and consulting practice provide a unique perspective allowing the financial institution to see and experience the best way to achieve their product goals. Through a mix of case studies, primary research, and business modeling we provide a 360degrees view to identify how you can create, capture, and keep the value of your product and out think the competition.

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SOURCE Markets and Markets

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