A New Handbag Brand, olivia + joy Launches at Macy's This Week

NEW YORK, April 20 /PRNewswire/ -- Accessory Exchange has announced the launch of its newest handbag collection, olivia + joy to debut exclusively at Macy's this week.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100420/NY88783 )

Abe Dweck, President of Accessory Exchange made the announcement. "I am very excited to announce the launch of our newest division, olivia + joy. We have given the exclusive launch to Macy's for a 03/25 delivery and will be expanding our distribution with other key retailers for 7/25 and beyond."

The forthcoming collection was the result of a great collaboration by the Accessory Exchange design team.  "We have been challenged by many of our key retail partners to inject some excitement back into the handbag department," says Dweck, "and with olivia + joy that is exactly what we have done." The general consensus was that the handbag departments were becoming too predictable, so olivia + joy was created to offer the fashion savvy consumers affordable bags that are on trend. The collection will represent the hottest handbag and accessories of the moment—delivering the right trend at the right time.

This first collection is very pretty and edgy at the same time. olivia + joy offers studs and chains, as well as ruffles and bows with a new twist. Color palettes are varied—from black and white for the rocker girl to muted pastels for the girly girl. The line includes all the newest twists on well-known silhouettes, such as the convertible mini bags with removal straps that turn into a clutch, and more.

Accessory Exchange intends to expand the product offerings to include belts and leg wear for 4th quarter. Retail price points will range from $48 to $98.

About Accessory Exchange:

Accessory Exchange is probably most well-known for its collaboration with Tina and Beyonce Knowles for its House of Dereon Accessories collection.  They have also recently signed a licensing agreement with Cynthia Rowley to design and distribute her handbags and small leather goods. In addition to these two brands Accessory Exchange is the licensee for XOXO Handbags as well as US Polo Association.  Accessory Exchange has just celebrated their 100th anniversary in December 2009!  

SOURCE Accessory Exchange