72andSunny Acquires Unlock PR to Bolster Earned Media Capabilities

LOS ANGELES, Feb. 22 /PRNewswire/ -- 72andSunny announced today the acquisition of Unlock PR, a bicoastal full-service social media and public relations firm.  Unlock PR, helmed by founder Kerry Fitzmaurice, will be called 72andSunny PR and Fitzmaurice will take the title of PR Director.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100222/LA58145)

"Unpaid media continues to grow in influence. More and more, it's how impressions are formed, and transactions are driven. We've seen how integrating PR, and other unpaid digital outreach with campaigns has multiplied the results for our clients, so adding a best-in-class capability was a no-brainer. We've worked closely with Kerry and her team in the past, and no one creates more energy in editorial press, blogs, communities or social networks than she and her team.  We are over the moon to have them on board," said Matt Jarvis, managing director and partner, 72andSunny.

Said Fitzmaurice, "I have been working with 72andSunny since the company launched. I have always admired their strategic rigor and creativity. They constantly push the boundaries of modern media and create an environment that encourages peak performance from all players. I am excited to be part of the team."

Adding capabilities through the PR division will allow 72andSunny clients to benefit from full media integration across all channels, and advance the company's purpose of growing their clients' businesses using every tool available in the modern media landscape.

About 72andSunny

72andSunny drives transactions by making brands matter in culture.  They have offices in Los Angeles and Amsterdam.  (www.72andsunny.com)

SOURCE 72andSunny