7-Eleven, Inc. Selects T3 as its New Digital Agency of Record
AUSTIN, Texas, Jan. 6, 2015 /PRNewswire/ -- Today, 7-Eleven, Inc. announced T3, a top-ranked independent innovation agency, as its new digital agency of record.
T3 and 7-Eleven began working together in 2012 on the retailer's award-winning app.
"7-Eleven has been a great partner during the past few years we have worked with the company," said Ben Gaddis, chief innovation officer at T3. "They consistently have been open to innovation and experimentation to further enhance their customers' experience. Together, we are going to leverage digital, mobile and social to further 7-Eleven's position as the world's top convenience-retail brand."
"T3 has impressed us with its commitment to drive innovation," said Laura Gordon, 7-Eleven's vice president of marketing. "The people at T3 take a fresh, creative approach to their work and are not afraid to push the limits."
T3's new work on 7-Eleven's digital strategy will begin immediately with the first campaign rolling out in the spring of 2015.
About 7-Eleven
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses more than 10,400 7‑Eleven® stores in North America. Globally, more than 54,600 7‑Eleven stores operate in 16 countries. During 2013, 7‑Eleven stores generated total worldwide sales close to $84.5 billion. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, and #3 in Forbes magazine's Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine's 2013 list of the "World's Top 10 Most Innovative Companies in Retail" and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine's Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.
About T3
T3 (The Think Tank) is a top-ranked innovation agency. Founded by CEO Gay Gaddis in 1989, T3 is one of the largest independent agencies in the United States. In addition to its Austin, Texas headquarters, T3 has offices in New York City and San Francisco. T3 ranks among Adweek's Top 100 Agencies and Advertising Age's Top 100 U.S. Marketing Services Agencies lists. For more information, visit www.t-3.com.
Katherine Nash Goehring
[email protected]
512-757-2566
SOURCE T3 (The Think Tank)
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article