62% of People Failed At Last Year's Resolution, But 90% Still Planned to Make A Resolution in 2014

NEW YORK, Jan. 6, 2014 /PRNewswire/ -- 62% of people feel they failed at last year's resolution, and yet 90% still planned to make a resolution again this year according to a new Noom Wellness Intelligence Report.  Of those that make a resolution for 2014, 69% of people said they planned to make a New Year's resolution that they have made at least once before. The top three resolutions according to the survey of more than 11,000 respondents: save money, get healthier and get organized. 

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Of those surveyed, only 47% got help on past resolutions from outside resources including mobile apps, classes, experts or support groups while over 75% said they will look to those resources to accomplish 2014's resolutions. 66% said they plan to use a mobile app.

"Motivation is a very personal thing -- what motivates one person is not at all what motivates another. Mobile apps offer users a variety of tools for motivation and provide an accessibility that other programs do not by being available right in your smartphone at all times," said Noom co-founder and co-CEO Artem Petakov. "Using a mobile app is a very easy way people can get guidance and motivation with whatever resolution they choose to make." 

Of the people who made New Year's resolutions last year, 27% said they had given up on their resolution by January and 54% by March. Only 21% of those surveyed stuck to their resolutions for the entire year in 2013.  Consider that along with people's determination to try, and it's clear that the first quarter of 2014 will be a crucial time for consumers to find the right type of assistance needed to stay motivated for the entire year.

This survey was conducted by, Noom Wellness Intelligence, via mobile application to more than 11,000 adults living in countries around the world.  It can be seen in its entirety here: http://infogr.am/noom-wellness-intelligence-2014-resolutions?src=web Noom Wellness Intelligence is a division of Noom, Inc. that conducts surveys and research to deliver powerful learning and insight around worldwide health and wellness trends.  

Noom, Inc. creates mobile apps for health, wellness and weight loss. Google Play named Noom Weight Loss Coach one of the Best Apps of 2013 while Apple's App Store is currently featuring the company's newly released iPhone app, Noom Weight, as one of 2014's best new Health & Fitness apps. Both weight loss apps focus on motivation and coaching users to make healthier choices, not just tracking data.  They combine motivational tools such as support groups with expert coaching and easy-to-use food logging and exercise tracking on your phone.  

About Noom:
Noom, Inc. creates fun and easy-to-use mobile apps that provide intelligent nutrition and exercise coaching. With more than 19 million installs, the company's suite of apps includes CardioTrainer, Noom Walk, Noom Weight and Noom Weight Loss Coach, which was Android's #1 grossing Health and Fitness app for 2013.  Noom has also received a grant from the National Institutes of Health (NIH) for a study in conjunction with New York's prestigious Mount Sinai Hospital. They have offices in New York City and Seoul.

SOURCE Noom Inc.

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