4G Mobile Payment Ecosystem Starts to Take Shape

NEW YORK, July 14 /PRNewswire/ -- Mobile payment systems present unique growth opportunities for handset manufacturers and mobile operators, and these opportunities should increase as operators deploy 4G networks and services, according to the latest report from the Heavy Reading 4G/LTE Insider, a paid research service of TechWeb's Light Reading (www.lightreading.com).

Mobile Payments: Opportunity in the Run-Up to 4G evaluates the current state of mobile payment systems in terms of adoption rate, applications they are supporting worldwide, and the major components of emerging mobile payment system architectures. It identifies and analyzes companies that are offering various technologies and/or platforms targeting customers that want to implement a "mobile payment" system and the components that enable such a system. The report also evaluates those companies' current offerings and discusses the challenges they face as they pursue opportunities as mobile networks progress toward 4G implementation.

For a list of companies analyzed in this report, http://img.lightreading.com/uni/pdf/4gltei0710_companies.pdf

"The idea of mobile payment systems began taking shape in the early 2000s, primarily overseas in developing African and southeast Asian economies," notes Aileen Arcilla, research analyst with Heavy Reading 4G/LTE Insider and author of the report. "Since those first deployments, other developments have made operators consider the growth opportunities of supporting mobile payments."

Despite the overall success of mobile services, handset manufacturers, mobile network operators (MNOs), and mobile virtual network operators (MVNOs) face challenges in finding ways to take advantage of other growth opportunities, Arcilla says. "MNOs and MVNOs must determine how to sustain their businesses in light of declining rates for consumer voice and data services, while handset manufacturers seek to capitalize on the next great feature to increase their share in a market driven by volume sales," she adds. "The emergence of mobile payment systems presents a significant growth opportunity."

Key findings of Mobile Payments: Opportunity in the Run-Up to 4G include:

• The mobile payment system opportunity is trending upward, but the vendor space remains fragmented and diverse.
• Numerous ways to enable a mobile payment system have emerged, reflecting the lack of platform/solution standardization.
• Credit card companies struggle to determine their "mobile payment system strategies" as alternative payment mechanisms emerge that limit/excludes the need for their role.
• Financial institutions can greatly benefit from mobile payment systems from a cost perspective but will need to work on maintaining their customer base.
• Mobile network operators view the mobile payment system opportunity as a revenue generator in light of declining rates for voice and data traffic.

Mobile Payments: Opportunity in the Run-Up to 4G is available as part of an annual single-user subscription (6 issues per year) to Heavy Reading 4G/LTE Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.heavyreading.com/4glte. For more information on all Insider services, please visit www.heavyreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities – from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

SOURCE Heavy Reading 4G/LTE Insider

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