4DX Coming To 17 Additional Regal Screens In Key U.S. Markets
Strategic Partnership is the Result of Continued Success of Immersive Cinema Technology at NY and LA Theatres
SEOUL, South Korea and LOS ANGELES, Aug. 1, 2016 /PRNewswire/ -- CJ 4DPLEX announced that the company has signed a letter of intent with Regal Entertainment Group to bring its 4DX immersive cinema experience to 17 additional screens in the U.S. by the end of 2018. This will include the installation of 4DX in Orlando, FL., and Seattle, WA., within the next few months.
The partnership between Regal Entertainment Group and CJ 4DPLEX continues to grow following the recent openings of 4DX screens in New York City at Union Square Stadium 14 and E-Walk Stadium 13 & RPX in 2016. Beginning with the first ever U.S. 4DX theatre at the L.A. LIVE Stadium 14, which launched in Los Angeles in June 2014, this will bring the total number of 4DX-enabled Regal screens to 20.
"At Regal, we continue to look for innovative ways to provide an exceptional moviegoing experience for our guests," said Rob Del Moro, Chief Technical & Theatre Operations Officer at Regal Entertainment Group. "With the continued success of our New York and Los Angeles locations, we are excited to partner with CJ 4DPLEX to expand this immersive experience to additional Regal Cinemas throughout the country."
CJ 4DPLEX's 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive event that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lighting, vibrations and scents. The result is that 4DX, going beyond 3D, adds visual, aural, olfactory and tactile dimensions to the film-viewing experience, and lends itself perfectly to high-energy movies.
"We are extremely excited to expand this immersive cinematic experience to other sites in the United States. From the success we've seen at the box office in Los Angeles and New York and from the overwhelmingly positive response we've received from audiences, we have no doubt that these 4DX theatres will soon become the hottest entertainment spots in the country," said Brandon Choi, COO, CJ 4DPlex Americas.
There are now more than 34,000 4DX seats operating in 268 theatres in 41 countries - opening on approximately one new screen every two weeks as theatres recognize the power of the format.
About CJ 4DPLEX
CJ 4DPLEX is the world's first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen. CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 300 Hollywood titles have been screened in 4DX. As of July 2016, 4DX reaches over 34,000 seats in operation at 268 auditoriums in 41 countries. CJ 4DPLEX is a subsidiary of CJ CGV, one of the global top 5 cinema companies. For more information, please visit www.cj4dx.com.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,307 screens in 564 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 30, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company's website at www.REGmovies.com.
Media Contacts:
Matt Biscuiti
The Lippin Group for CJ 4DPLEX
212-986-7080
[email protected]
Richard Grover
Vice President of Marketing & Communications
Regal Entertainment Group
865-925-9539
[email protected]
Photo - http://photos.prnewswire.com/prnh/20160801/394590
Logo - http://photos.prnewswire.com/prnh/20140415/73289
SOURCE Regal Entertainment Group
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