4 Key Methods to Align Communications with the C-Suite

NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Today's public relations professionals cover a wider range of communication functions than ever before, including the role of assisting executives with achieving a variety of business goals across the organization. C-Suite executives can benefit from understanding and supporting PR efforts to achieve success by working with their PR and communications team to create a set of key, measurable metrics that support business objectives and cross-departmental collaboration. How can communicators take advantage of this exciting strategic mind-shift in public relations?

PR and the C-Suite: Aligning Strategic Communications with Business Goals discusses:

• How to partner public relations with marketing efforts for a multi-channel approach
• The role of measurable PR data to prove ROI and help shape business strategy
• Recommendations for the C-Suite to immediately improve return on PR spend

Executives can play a leading role in the charge towards reaching the company's business objectives through public relations in several key ways. By following the steps listed in PR Newswire's guide, executives will be able to fully align their companies' communications functions with their strategic thinking and will allow their team's efforts to bolster of their initiatives and investments. To read the complete list of steps provided in the guide, click here.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Contact:
Stacey Miller
Director, Communications
(301) 683-6038
[email protected]

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SOURCE PR Newswire Association LLC

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