361 Degrees Reported Sales Order Growth of 31% During the Winter Trade Fair Held From April 15-21

News provided by

361 Degrees International Limited

Apr 29, 2010, 08:58 ET

HONG KONG, April 29 /PRNewswire-Asia/ -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, announces today that its recent Winter Trade Fair held in its own exhibition facilities in Jinjiang over the week long period between April 15 and 21 ended on a strong note, with orders received totaling RMB1.426 billion, representing an increase of 31% compared with the result of the same trade fair in May last year.

This highly satisfactory result was achieved on the back of strong orders received for the apparel line which saw volume increased by 20% from the period last year and an improvement in the average selling price ["ASP"] of 17%. Demand for footwear strengthened by 13% in volume terms, whilst its ASP edged a further 10%. Demand was also firm for the Company's accessories, although the overall value remained relatively small.

These orders will be mostly fulfilled and delivered in the period from August to December 2010.

Commenting on the Group's strong wholesale performance during this Trade Fair, the Group's President and Executive Director Mr. Ding Wuhao said: "The consistently strong growth of the Group's businesses is a testament of an ongoing escalation of 361 Degrees' integrated strength and increasing awareness by consumers in China. We shall continue to adhere to our brand value of contributing 'an extra degree of dedication' to further enhance the awareness of the 361 Degrees brand, strengthen product design and R&D, implement more innovative sales strategies for 361 Degrees products. We endeavor to maintain a strong momentum for the Group's businesses and create better value for shareholders and investors."

As previously reported, same store sales at 3,200 franchised outlets of the Group, which had been operating for more than a year, reported a year-on- year growth of 16% for the third quarter ended 31 March 2010.

About 361 Degrees International Limited

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.

    For further information, please contact:

     iPR Ogilvy LTD.

     Natalie Tam / Charis Yau / Summer Si / Vicki Fong
     Tel:   +852-2136-6182 / 2136-6183 / 2136-6953 / 2316-6184
     Fax:   +852-3170-6606
     Email: [email protected] / [email protected] /
            [email protected] / [email protected]

     361 Degrees International Limited
     Chen Yuanfeng
     Email: [email protected] / [email protected]

SOURCE 361 Degrees International Limited

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