2013 Ford F-150 First Pickup to Feature HID Forward Lighting

HILLSBORO, N.H., Jan. 3, 2013 /PRNewswire/ -- OSRAM Automotive Lighting and Ford continue to lead the way in lighting innovation with the 2013 Ford F-150, the first mainstream pickup to feature a high intensity discharge (HID) headlamp system on select models. Previously featuring standard tungsten halogen headlamps, these Ford F-150 models will benefit from improved light spread from side to side, and improved foreground and down-road illumination. In addition, HID generates light at a higher color temperature, so it's whiter and more like natural daylight.

(Photo: http://photos.prnewswire.com/prnh/20130103/DE36003 )  

OSRAM is the only supplier in the world that offers a complete mercury-free HID lamp and ballast system and has introduced it on a number of Ford vehicles since the technology's debut in 2007, showcasing Ford's ongoing commitment to using environmentally sustainable automotive technology. Mercury-free HID lamps provide four times the lumens per watt of traditional halogen light sources and are more efficient at converting electrical energy into light.

HID now comes standard on the 2013 F-150 Platinum and Limited editions and is available as an option on the FX2, FX4, Raptor, Lariat and King Ranch models, providing Ford with a great selling point for consumers who are interested in better visibility.

Ford and OSRAM collaborated during the preproduction phase to ensure the HID headlamps are "Built Ford Tough." Engineers went beyond typical testing standards to ensure the headlights still perform well during times of high vibration like one would experience while off-roading.

"The F-150 is an example of how HID is expanding into new market segments. Since OSRAM introduced the first mercury-free D3 headlamp technology in NAFTA, the market for completely mercury-free HID systems has seen a steady increase," said Sharon Ernest, NAFTA Automotive HID Product Manager for OSRAM SYLVANIA Specialty Lighting. "We expect HID systems to continue to grow as more automakers are realizing the safety, energy and styling benefits the technology offers."

For more information on mercury-free HID lighting technology offered by OSRAM, please visit www.osram.com.  

About OSRAM SYLVANIA Automotive Lighting

OSRAM SYLVANIA, together with OSRAM GmbH, is the world leader in automotive lighting for original equipment manufacturers (OEMs) and the aftermarket. The company's global automotive lighting division has its principal North American operations in Hillsboro, N.H., with nearly 600 employees. In addition to TS 16949, this facility has also achieved ISO 9001 and 14001 certifications. Automotive Lighting designs, develops, manufactures and markets state-of-the-art automotive light sources, including auxiliary, advanced halogen, LED and high-intensity discharge lighting for interior, exterior and forward lighting applications. More than 400 lamp types are produced for cars, trucks, and electronics in facilities throughout the U.S., Europe, and Asia. Automotive applications for OEMs are marketed under the OSRAM brand, while products for the aftermarket are sold under the SYLVANIA brand.

About OSRAM SYLVANIA

OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.

This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia.

SOURCE OSRAM SYLVANIA

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